Company Blogs

Fertilizing

Master Your Remarketing

By Cedric Friesen / July 25, 2022

Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.

Read More
Influencer

Under the Influencer

By Cedric Friesen / June 15, 2022

I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.

Read More

Happy Hour with Hiring Solutions

By Cedric Friesen / March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More
Journey

Marketing With Purpose

By Cedric Friesen / February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen / February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen / January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More
Aircheck

My Final Aircheck with Sam

By Brian Jackson / January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on […]

Read More

La Crosse Center debut

By Jean Taylor / December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. […]

Read More
Give Blood

Pints for Pints

By Jean Taylor / November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the […]

Read More
Meeting

No Tie

By Jean Taylor / October 21, 2021

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. […]

Read More
Roundsdonation

Rounds for Rescues

By Jean Taylor / September 27, 2021

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds […]

Read More
Radiothon Logo

CMN Radiothon

By Jean Taylor / September 22, 2021

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! […]

Read More
Parade

Maple Leaf Parade Marshal – SAMANTHA STRONG

By Brian Jackson / September 17, 2021

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better […]

Read More
Golf Players

Rounds for Rescues

By Jean Taylor / August 26, 2021

Let’s play golf! Friday, September 17th at Fox Hollow Golf Course, we are hitting the links for a fun day of golf to benefit The […]

Read More
Stepping Out in Pink

Steppin’ out in Pink

By Jean Taylor / August 11, 2021

We are super excited to once again be partnered with Gundersen Medical Foundation and Steppin’ Out in Pink! The 16th Annual Steppin’ Out in Pink […]

Read More
Amplifiers

3 Myths About Radio Marketing

By Ben Ross / July 28, 2021

Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can […]

Read More
Mike Kearns

A Lead Balloon Tribute to Mike Kearns

By Brian Jackson / July 27, 2021

This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. […]

Read More
Sea Shore

Consistency is Key

By Cedric Friesen / July 12, 2021

Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?

Read More
Jeep

Best Summer Ever!

By Jean Taylor / July 1, 2021

After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons […]

Read More

Why Does Everyone Choose Google?

By Ben Ross / June 27, 2021

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s […]

Read More