Master Your Remarketing
Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.Read More
Under the Influencer
I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.Read More
Happy Hour with Hiring Solutions
It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.
Marketing With Purpose
Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.Read More
Distinction Is The Difference In Marketing Today
Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.Read More
Start By Focusing
Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.Read More
My Final Aircheck with Sam
Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on […]Read More
La Crosse Center debut
After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. […]Read More
Pints for Pints
We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive! Give the […]Read More
Rounds for Rescues
It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds […]Read More
Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! […]Read More
Maple Leaf Parade Marshal – SAMANTHA STRONG
Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better […]Read More
Rounds for Rescues
Let’s play golf! Friday, September 17th at Fox Hollow Golf Course, we are hitting the links for a fun day of golf to benefit The […]Read More
Steppin’ out in Pink
We are super excited to once again be partnered with Gundersen Medical Foundation and Steppin’ Out in Pink! The 16th Annual Steppin’ Out in Pink […]Read More
3 Myths About Radio Marketing
Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can […]Read More
A Lead Balloon Tribute to Mike Kearns
This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. […]Read More
Consistency is Key
Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?Read More
Best Summer Ever!
After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons […]Read More
Why Does Everyone Choose Google?
There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s […]Read More