Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve heard a lot of different ideas and thoughts on the matter: some true, and some far from it. Here are …
There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of course, there’s Google. In 2018, Hubspot reported that Google accounts for over 70% of all search traffic on the internet. …
Have you ever sat there, staring at your website wondering why it isn’t working and how you could make it better? You might have struggled to notice the contrast between an effective website and your own – or maybe you didn’t even get that far. That’s okay; there’s a few things you can do to …
When you’re looking to drive extra traffic over a short period of time to your business or event, getting the word out is important and will help drive any interested prospects already in the market out to your promotion. If you can raise awareness of a GREAT offer though, you’ll create urgency, push prospects further …
