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Social media has evolved rapidly from a mere platform for connection into an indispensable tool that businesses cannot afford to overlook. It presents endless opportunities to expand reach, engage with target audiences, and foster personal connections that cultivate brand loyalty. Social media advertising, with its cost-effective and highly impactful nature, has revolutionized marketing strategies, empowering businesses […]

The competition for businesses is as stiff as it’s ever been, making it crucial to stand out as much as possible. With the help of the right marketing support, you can hold your own in today’s fast-paced and highly competitive environment. If you’re not sure exactly what you need in terms of marketing support, the

Marketing across multiple channels is simply better for business. Not only do companies see a 494% growth in orders when they market across at least three channels, but every channel brings its own benefits to the table. However, if you’re managing your own small business, you might not have the time to create complex campaigns across multiple traditional

The bigger your marketing budget, the more freely you can spend on PPC (Pay Per Click) ads, content creation, ad space, and other aspects of marketing. However, no company has an unlimited marketing budget, and being able to plan for the year or quarter based on available funds is essential for ensuring dollars go where they bring

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of course, there’s Google. In 2018, Hubspot reported that Google accounts for over 70% of all search traffic on the internet.

21 Million households are leaving traditional cable companies in 2021 yet TV has never been more accessible to businesses like yours. Let me explain…

Are your employees all working together in perfect harmony, responding to changes, adapting in a moment and efficiently analyzing situations while making decisions with speed? I see it every day. Here’s my waggle.