Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.
I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.
It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.
Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.
Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.
Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.
Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?
21 Million households are leaving traditional cable companies in 2021 yet TV has never been more accessible to businesses like yours. Let me explain…
Are your employees all working together in perfect harmony, responding to changes, adapting in a moment and efficiently analyzing situations while making decisions with speed? I see it every day. Here’s my waggle.
It’s not just another blog it’s your blog. And people do need it. And you need it too. Learn how a blog can help you and help your business connect to customers.
