Start By Focusing

I’m finding it harder and harder to focus. I’m not talking about focusing my attention, I’m talking about my eyes. It started out as being difficult to read menu’s in dimly lit restaurants, then hard to read a book in my living room. Even in well-lit rooms the words are getting fuzzy. A friend recently told me that once you start wearing glasses your eyesight declines quickly. That’s what I’m afraid of, but I know it’s time to focus.

Identify Who’s Important

When it comes to marketing it’s also important to focus. Even if you’re using mass media to build a brand it’s key to focus on who’s important. Identify the customer you want to hear your message and provide them with something that brings value to their life.

Reach them where they are now with a solution to their problem and your message will be heard. Even those potential customers who are on the fringe of your target market will hear your message and understand how you can help them. 

Need Help Focusing?

Me and my team at Mid-West Family are great at uncovering the right message that will knock the socks off your best customers. Drop me a line or click for a free digital evaluation. What’s in it for you? A marketing plan that will develop measurable results!

Give this Wicked Smart Podcast a listen. Stephen Semple is a Wizard of Ads Partner and Director of Wizard of Ads Canada. Much of his career has been focused on B2B marketing using mass media, digital media, direct mail and direct response advertising. He explains how to identify your best customers and reminds us of 3 key points in effectively reaching those prospects.

In the meantime, I’m going to keep practicing with my glasses before I go public.

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

Read More

La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

Read More

Pints for Pints

By Jean Taylor | November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” […]

Read More