Anytime a person makes a sizable purchase they travel along a path that takes them from identifying they have a need (or want) to becoming excited about buying that product. Then they find the exact brand and one they want before making the purchase and later telling their friends all about it.
As a business owner looking to attract a customer, don’t just let marketing happen by chance. Make your marketing systematic and recognize the importance of each stage along the customer journey. Each stage has a role leading to your business and the bottom line.
Look at The Brand as a Strategy
You can guide the customer journey to gain new customers and maximize profits. Focus on potential customers who matter most. Jeremy Miller explains the importance in identifying your customers need and what their triggering event is. Market to right person and use brand messaging to provoke your customers to buy. Jeremy is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Give him a listen in this Wicked Smart Podcast.
Understand the Customer Journey
Me and my team at Mid-West Family make it easy to help you understand your customers. We’ll uncover the journey of those who identify a need, do research and buy your stuff. Give me a call or click. I’ll help you turn strangers into fans.