Mid-West Family is locally owned by shareholder employees. We love La Crosse and feel responsible for making a difference in our corner of the world. For this reason, community service is a core value of our organization. In addition to service, we inform, entertain and help local businesses thrive. If you're talented, creative and ready to serve , you might be perfect for our team.
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Marketing Project Manager
Job Title: Marketing Project ManagerÂ
Company: Mid-West Family La CrosseÂ
Location: Downtown La Crosse, WisconsinÂ
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About the Company:Â
Mid-West Family La Crosse is a digital marketing and media company that is dedicated to helping local businesses grow. Our team of professionals manages brand awareness and lead generation campaigns for local and national clients across various industries, providing full funnel marketing strategies and services.Â
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Job Description:Â
Mid-West Family La Crosse is on the hunt for a dynamic Marketing Project Manager to orchestrate our diverse digital marketing projects. Your role is pivotal in ensuring that our projects are delivered on time, within budget, and to the highest standards of quality. You'll be the linchpin between our clients and the internal team, managing timelines, resources, and expectations with a keen eye for detail and a proactive approach.Â
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Responsibilities:Â
Lead the planning and implementation of project tasks from conception to completion, including defining project scope, goals, and deliverables.Â
Coordinate internal resources and third parties/vendors for the flawless execution of projects.Â
Ensure resource availability and allocation, managing any adjustments needed to meet changing needs and requirements.Â
Measure project performance using appropriate tools and techniques, reporting and escalating to management as needed.Â
Manage the relationship with the client and all stakeholders, ensuring clear communication throughout the project lifecycle.Â
Perform risk management to minimize risk, establishing a trusted advisor relationship with each assigned client.Â
Create and maintain comprehensive project documentation.Â
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Requirements:Â
Degree in business, marketing, or related field.Â
Proven working experience in project management in the digital marketing or related sector.Â
Excellent client-facing and internal communication skills.Â
Strong written and verbal communication skills.Â
Solid organizational skills, including multitasking and time-management.Â
Ability to lead project teams of various sizes and see them through to completion.Â
Strong working knowledge of Microsoft Office and project management tools (e.g., Asana, Trello, MS Project).Â
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Preferred:Â
Experience with digital marketing strategies and tactics.Â
Familiarity with Google Analytics and web development technologies.Â
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The Ideal Candidate:Â
We’re looking for a team-spirited, skilled innovator who brings project management expertise to the table. With a track record of managing complex digital projects, this person is adept at communicating with stakeholders at all levels, ensuring projects exceed expectations. A passion for brand building and dedication to delivering exceptional results are a must!Â
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Why Work for Mid-West Family La Crosse:Â
Join us, and you'll be part of a vibrant team that values professional growth, offers competitive salaries and benefits, and is dedicated to making a positive impact in the community. If you're interested in working for a company that values your skills and provides a positive work environment, we would love to hear from you!Â
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Send resume to innovationopenings@midwestfamilylacrosse.comÂ
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Mid West Family La Crosse is an equal opportunity employerÂ
Multi Station Brand/Content Manager
Mid-West Family La Crosse has a rare opening for a multi-station brand/content manager.Â
Mid-West Family is local and owned by its employees with heritage stations and a proven track record. (Z93, 95.7 The Rock, KQ98, Classic Hits 94.7, WIZM and WKTY).  Â
We are searching for someone with a growth mindset that understands and embraces the ever-changing landscape of our business. Someone with vision and ability to adapt in a fluid environment. We are searching for that special someone with experience managing a team and building influencers. Do you understand and embrace social media, omni channel impact and community involvement? Are you a content creator with a vision to bring fun, relatable ideas to life? Do you work in collaboration with a team to develop and execute revenue generating promotions across multi stations and platforms? We are looking for you! Â
Responsibilities include but not limited to:Â
On air shift /voice trackingÂ
Develop and coach talentÂ
Assist in managing brands including air, imaging, digital assets, social, data base.  Â
Build exciting promotions that are engaging and benefit the company, clients, and community.Â
Work collaboratively with sales and marketing to develop and execute revenue generating promotions and events that build brand and deliver success to clients.Â
Work in team environment across our stations and social platforms to maximize engagement. Â
Preferred Experience:Â
Minimum of 3 years’ experience coaching air talent and on-air shiftÂ
Excellent interpersonal skillsÂ
Compliance with all FCC rules and regulationsÂ
Strong work ethic and ownership of outcomesÂ
Positive and energetic styleÂ
Problem solving skills and ability to manage deadlinesÂ
Proficiency in adobe audition, media touch, Microsoft office, word press and social platforms (Facebook, Instagram, Tik Tok). Music Master a plus.Â
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Benefits include vacation, medical, dental, vision, other insurance and 401(k) retirement plan.  Â
La Crosse is an outdoor enthusiast’s dream, on the banks of the Mississippi River. La Crosse enjoys a historic and dynamic downtown, being home to three colleges as well as two large regional health care facilities.  Â
Please send resume and air-check to contentteamopenings@midwestfamilylacrosse.comÂ
Mid-West Family La Crosse is an Equal Opportunity EmployerÂ
Business Development Specialist
Business Development Specialist Mid-West Family La Crosse
Job Title: Business Development Specialist
Job Category: Sales and Marketing
Job Type: Full Time This is NOT a remote position and requires living in the area.
Job Details: A Business Development Specialist spends 75-85% their time prospecting for new business and building relationships with members of the local business community to make them aware of the suite of marketing services Mid-West Family has available to help their business grow both awareness and revenue. This career is about shaking hands, building trust, and selling marketing strategies to the local business owner that achieve ROI for that business.
As the dominant local content producer in the region, we empower you to leverage our powerful and successful brands, influencers, and strategy to bring measurable marketing results to our clients. This career offers a great deal of freedoms while being a part of a company that follows core values focused around serving our community. Mid-West Family provides you with extensive training and resources to support your success
Prefer: Experience in sales and marketing, but willing to train and development qualified candidate. Experience developing and selling marketing ideas and concepts but will train the qualified candidate.
Require:
- Superior relationship building skills
- Excellent listening skills
- Computer skills
- Ability to work alone as well as in a team setting
- Digital and social acumen required
- Ability to drive for work – valid driver’s license and insurance
- Ability to work remotely without direct oversight
- Qualify the wants and needs to the local business owner swiftly
- The ability to sell new clients and upgrade current customers
- The desire to learn on an on-going basis
- High problem-solving skills
- Represent and communicate the Mid-West Family suite of products and services
Mid-West Family La Crosse is an equal opportunity employer
Please send resume to openings@midwestfamilylacrosse.com
