A Lesson From the B Team

Every day I get to witness a business where thousands of individuals are working together in perfect harmony, responding to changes, adapting in a moment and efficiently analyzing situations while making decisions with speed. I see this happening with no manager or supervisor directing the crew. It all happens at my honeybee hive. May be a stretch for real business but I think we can at least learn a little bit from the bees. 

This time of the year bees decide if their colony is big enough to swarm. This is when at least half the hive grabs the Queen and heads out for a new home. Not one individual bee makes this decision. It’s a collaborative effort that starts from the bottom. There’s no intelligent top boss collecting all the information, making the decisions and announcing them downward.

The Buzz Run

The first step in this house-hunting process begins when a few hundred of a colony’s oldest bees stop collecting food and instead head out looking for new living quarters. Each forager brings back information about one potential location. Through vibrations from their waggle dance they’ll communicate where it is and how far they need to travel. If they can show their enthusiasm for the new place, the other bees get equally excited.

The Importance of Communication

The bee relocation process is solved with no system of hierarchy or chain of command. Instead, each individual bee has a little bit of information they share so the larger group can make the big decision. I’m often intrigued how this organic, flexible approach encompasses the entire hive working individual tasks for the common goal.

Do Your Own Dance

I think we can learn from my honeybees by coexisting with each other like they do.  While the insects rely on each other for their roles in the ecosystem, we have a tendency to live and work in isolated ways at times. We need to mix with each other and use co-worker strengths. Let’s depend on each other to achieve goals for our business and for the success of our clients.

Watch Me Waggle

Learn from the B team and let’s work on your business together. If you can join me for the BrandKamp workshop, you’ll spend a morning building a three-year strategic marketing plan for your business. You’ll leave with years of knowledge that our bees have collected and with confidence that you have the right plan and how to execute it. You’ll be showing off your waggle dance in no time after learning about balancing long-term brand building and immediate short-term results. See you there!

blog 1

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Under the Influencer

By Cedric Friesen | June 15, 2022

I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.

Read More

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

Read More