Why Does Everyone Choose Google?

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?
And of course, there’s Google. In 2018, Hubspot reported that Google accounts for over 70% of all search traffic on the internet. Over the past decade or two, Google has integrated dozens of features into their site which have caused more and more users to choose them over their competitors. Things like maps, quick answers, email accounts, online storage, language translation, and directions are just a short list of many more items that Google offers for free to its users. They’ve successfully marketed themselves as the go-to for those services online as well; most people choose Google to do those things without a second thought.

In addition to their features, and maybe more importantly, Google utilizes countless online robots and web crawlers to scour the web for sites that will deliver its users the best possible content. Because of these web crawlers, you’ve probably been conditioned to expect that Google will always provide you with instantaneous, accurate answers to all of your searches at a simple touch of your screen. If you’ve got a question, as my father would always quip “Google it.” Almost certainly, you’ll find the answer you’re looking for.

This has brought about major changes to the way people search for businesses, products, and services. When someone’s sink breaks, if they don’t know of a repair service already, they’re most likely type in on Google something along the lines of ‘sink repair near me’. As you’ve seen thousands of times before, Google then produces a list of its suggested best results. Joe Blow’s Plumbing Service might pop up at the top of Google’s suggestions. Why? Joe has had his site optimized to increase the likelihood that Google will promote his business first, ahead of his competitors. You might have heard of this referred to before as SEO (Search Engine Optimization). More and more businesses are doing it because of the potential having a top presence on Google affords them locally. New leads, brand awareness, and increased web traffic to your site are benefits that many of these businesses enjoy. 

SEO is a long term, ever evolving process that requires a lot of time and know how to do effectively in most cases. Google’s web crawlers assess your site based on a number of factors not limited to security, quality and quantity of content, layout, performance, backlinks, traffic, keyword volume, and proper coding. In a nutshell, if Google feels your site offers a positive experience to its users, it will promote it above your competitors. The team of experts at Mid-West Family have proven success in enhancing sites on Google. If you have any questions on where your website stands, click for a free web assessment and we’re happy to help.

Or….Google it.

ben

Ben Ross

Ben is a Northern Minnesota native who made his way to the La Crosse area after graduating from Winona State University. Outside of his career in Marketing and Sales, he is an avid student and competitor in Brazilian Jiu Jitsu and Mixed Martial Arts. Ben's favorite part of working with businesses is helping them publicize what differentiates them from their competition and devising irresistible offers. Send him an e-mail or phone call if you're interested in dominating the area!

3 Myths About Radio Marketing

By Ben Ross | July 28, 2021

Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve […]

Read More

A Lead Balloon Tribute to Mike Kearns

By Brian Jackson | July 27, 2021

This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. Over the past few months, Ken Cooper interviewed many of […]

Read More

Consistency is Key

By Cedric Friesen | July 12, 2021

Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?

Read More

Best Summer Ever!

By Jean Taylor | July 1, 2021

After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons is being able to give away a brand new 2021 […]

Read More

Moon Tunes: Music and Fun in Riverside Park

By Jen O'Brien | June 17, 2021

There’s nothing better than relaxing in Riverside Park on a warm summer night while you soak up the sweet sounds of Moon Tunes. Thursday nights are magical in La Crosse, Wisconsin.

Read More

Country Boom or Bust

By Jen O'Brien | June 3, 2021

Why can’t La Crosse have something like this? Thought Jon Holthaus, while attending a festival in northern Wisconsin and so began the story of Country Boom. This is the festival experience you’ve been waiting for, […]

Read More