What’s Your Offer?

When you’re looking to drive extra traffic over a short period of time to your business or event, getting the word out is important and will help drive any interested prospects already in the market out to your promotion. If you can raise awareness of a GREAT offer though, you’ll create urgency, push prospects further through the consumer journey, and cause potential customers who might not have been in the market today to reconsider their position.

A great offer could be a limited time discount on tickets if they are bought ahead of time. It could be a dirt cheap food special that acts as a loss leader to get people in the door who’ll end up spending money on other items. Maybe you offer a free piece of workout gear with new gym memberships. It might even be as simple as something of value to the prospect that they can get from your business and nowhere else.

Think about the times you have gone out of your way to buy something at an occasion you might not have been planning to buy it. What made you jump? Or better yet, maybe you didn’t have to go out of your way at all – and the ease of purchase influenced you to buy. Convenience can be a great offer in and of itself.

A great offer might even be the primary differentiator between your business and your competition. Sure, an attractive offer can cost you money over the short term. But, if your business is really providing a product or service of true value than the new prospects who walk through your doors are likely to become endearing customers to you for years to come.

So what’s your offer? Need help coming up with a great offer? Let’s talk!

ben blog

Ben Ross

Ben is a Northern Minnesota native who made his way to the La Crosse area after graduating from Winona State University. Outside of his career in Marketing and Sales, he is an avid student and competitor in Brazilian Jiu Jitsu and Mixed Martial Arts. Ben's favorite part of working with businesses is helping them publicize what differentiates them from their competition and devising irresistible offers. Send him an e-mail or phone call if you're interested in dominating the area!

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

Read More

La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

Read More