Company Blogs

Those Crazy Kids! Hiring and Retaining Gen Z!

By Lori Morton-Lockley / February 2, 2021

You have positions to fill. You want to get the best, most talented individuals to help your business grow. Take a good look at “Those […]

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Made in La Crosse?

By Jean Taylor / January 28, 2021

Did you know award winning snowshoes are made right here in La Crosse? I had no idea! Welcome to Redfeather Snowshoes, locally made and one […]

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5 Key Factors for a Successful Trade Show

By Cedric Friesen / January 26, 2021

It’s not always the biggest expo set-ups that have the most success. Just takes time and effort to prepare properly. Here are a few tips to help you so you’re not disappointed in your next trade show experience.

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Free day of Vacation

By Brian Jackson / January 22, 2021

Covid, riots, shut-downs, masks, politics, economy, winter… at least there are the Packers. Right!?! It sure is nice to have a distraction like your team […]

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Why Are You Here? The Stay Interview

By Lori Morton-Lockley / January 19, 2021

This answer to this question is probably different for every single employee. But what if you could see themes and improve your business by asking […]

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Speak your truth, but be wary of the facts.

By Jen O'Brien / January 14, 2021

What I’m about to say feels wildly unpopular. Your voice is important, even when we disagree.  Yes. I said it. Even when your camera angle […]

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Be Social with Your Strategy

By Cedric Friesen / January 12, 2021

Time to get Social! Social media is your door to new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Here are a few reasons why you should work toward engaging customers with social media.

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Are We Having Events Yet?

By Brian Jackson / January 7, 2021

In the past few weeks I’ve had LOTS of conversations with people discussing event plans for 2021.  Concerts, wedding shows, run/walks, motorcycle rides, bus trips… […]

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Nailing It – A Guide to Virtual Job Fairs and Interviews

By Lori Morton-Lockley / January 5, 2021

A lot of things have changed since March. The way we apply for and secure a great job is one of them. Arguably there are […]

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A Season of Giving and Gratitude

By Jen O'Brien / December 29, 2020

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations […]

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Managing Your Marketing is a Job for the Experts

By Cedric Friesen / December 29, 2020

Itching to ramp up your marketing efforts but not sure you can handle it yourself? It may be time to find a marketing partner to manage your customer’s journey.

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Be Everywhere

By Brian Jackson / December 24, 2020

We have another WICKED SMART WEBINAR coming up in a few weeks! Reserve your spot now as we hear from Ian Magley or EastMain Digital Marketing. He’ll be presenting The “Be Everywhere” Marketing Plan – How to Advertise Like Amazon with a Local Sized Budget

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On Your Mark, Get Set, GOOOOOOO!

By Lori Morton-Lockley / December 22, 2020

2021 is just around the corner. Like many people, I’m wondering how I can make sure our team starts off on the right foot. What […]

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Operation Poinsettia

By Jean Taylor / December 18, 2020

A long standing Holiday tradition, Operation Poinsettia, has been a staple of this magical season with WIZM over 35 years. All of us at Mid-West […]

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Missed Chance at First Glance

By Cedric Friesen / December 15, 2020

Your website is the front door of your business online. It’s not easy making a great digital first impression. Let’s get their attention and get down to business.

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Recognizing Some Amazing Team Members

By Brian Jackson / December 10, 2020

Since 2020 is almost in the books, we need to recognize a few big milestones that a few people on our team reached. These people […]

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The Night Shift

By Lori Morton-Lockley / December 8, 2020

Big props to the unsung heroes who bake our bread, deliver babies in the wee morning hours and answer the calls in the middle of […]

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THE NO TIE TAKE OUT

By Jean Taylor / December 2, 2020

In a typical year, we invite our listeners and supporters of the Rock Foundation to join us for a special evening of great food, beverage […]

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Choose Joy

By Cedric Friesen / December 1, 2020

Many things haven’t exactly been pleasant in 2020. We can still look through pain and discomfort to choose joy.

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Thankful for Engineers

By Brian Jackson / November 26, 2020

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!) The responsibilities of a Broadcast Engineer is a […]

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