Blogs

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Marketing Investments are Necessary but ROI Takes Time

Blogs, Marketing Trends / By /

In today’s fast-paced world, marketing investments require patience and a long-term strategy. While it may take time for the returns to materialize, this organic growth fosters genuine connections with the target market. Businesses should see marketing investments as laying a foundation for sustained future success, rather than solely focusing on immediate gains. Understanding the concept […]

Marketing Investments are Necessary but ROI Takes Time Read More »

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Is Your Business Focused on Brand Awareness?

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Developing a strong brand awareness is crucial for businesses to stand out. It goes beyond a logo or slogan, encompassing a consistent impression that resonates with the target audience. This fosters recognition, trust, and engagement.  A robust brand awareness strategy enhances visibility, loyalty, and profitability. Discover indicators to prioritize brand awareness and gain actionable insights

Is Your Business Focused on Brand Awareness? Read More »

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Study Shows Audio Advertisements Triumph Over Video in Garnering Attention and Enhancing Brand Recall

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One of the largest media agencies, Dentsu, has published a groundbreaking study about the effectiveness of various audio mediums. In particular, the study focused on the media attentiveness of consumers when listening to radio and podcast advertisements compared to several types of visual ads. The subject’s attentiveness was measured based on the degree to which the subjects were

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Increase Online Visibility with Pay Per Click Ads

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In today’s digital age, standing out in the crowded online marketplace can be challenging, but not impossible. Pay-Per-Click (PPC) advertising is a promising strategy to enhance online visibility. When used effectively, PPC ads can attract potential customers with targeted and compelling messages. Boost your online presence with these key steps: Strategic Targeting of Keywords One

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Are You Advertising on OTT?

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 Advertising is an ever-evolving world where staying up-to-date with the latest trends is not just recommended, it’s necessary. One trend that is revolutionizing how businesses connect with their audiences is Over-the-Top (OTT) advertising.   This powerful and versatile tool is swiftly changing the game. But what exactly is OTT advertising and how can it benefit your business? Let’s take a

Are You Advertising on OTT? Read More »

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Grow Your Business with SEO & SEM

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If you want to reach online audiences, there are two core concepts that need to feature dominantly throughout all your online marketing efforts: SEM and SEO. While they sound similar, they encompass two distinct aspects of customer outreach: Follow these steps to ensure both aspects are present throughout your marketing and advertising efforts. Have a Question?

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What is SEO and How Does It Work?

Blogs, Marketing Trends / By /

Content marketing has been a transformative approach to marketing—rather than chasing down your target market, you create content that is ready and waiting for them when they start needing services like yours. However, it’s important to be as findable as possible in today’s crowded online marketplaces. 59% of shoppers use online research when they are planning a big

What is SEO and How Does It Work? Read More »

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Radio & Digital Marketing: A Match Made in Heaven

Blogs, Marketing Trends / By /

Auditory entertainment has always been popular, and now it’s taking off across multiple channels. Commuters listen to the radio in their car or in stores. People listen to their preferred podcasts, eBook services, or streaming platforms at home, at work, and on the go. However, because these media spread across multiple different channels and even

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Maximize Potential with a Personalized Strategy Session

Maximize Potential with a Personalized Strategy Session

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Your business needs a personalized marketing approach, and that starts with a personalized strategy session from the local experts at Mid-West Family. We provide our clients with a Customer Needs Analysis (CNA) so they can develop a deep understanding of their customers, refine their branding to reach those customers, and maximize the engagement between their company and their shoppers.

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Unlock Your Business's Full Potential with a Comprehensive Marketing Strategy

Unlock Your Business’s Full Potential with a Comprehensive Marketing Strategy

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Every business is different, which is why every marketing strategy is different. Each company has unique needs, resources, and target markets that will inform its marketing approach and tailor the ideal strategy. Additionally, every company must regularly assess the strategy’s effectiveness and make any necessary adjustments to get the best results. If you are not sure how

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