Company Blogs

Being Soft is a Good Thing!

By Lori Morton-Lockley / March 16, 2021

As hiring starts to ramp up again (thank goodness) one thing employers will be looking for are soft skills! Soft skills are becoming increasingly important […]

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Here comes the bride and so much more!

By Jen O'Brien / March 11, 2021

Mid-West Family La Crosse hosted our annual Wedding World Expo on Sunday, March 7th. We opted for an in-person event, which appeared intimidating during the initial planning phase.

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What’s Your Offer?

By Ben Ross / March 9, 2021

When you’re looking to drive extra traffic over a short period of time to your business or event, getting the word out is important and […]

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Baseball Is Back!

By Brian Jackson / March 8, 2021

Today is sunny with 60+ degrees and Bob Uecker is on WKTY calling Brewers baseball. That’s SPRING enough for me!

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Continuous Learing

By Lori Morton-Lockley / March 2, 2021

It’s never been more apparent how important continuous learning is for survival. I am fortunate to work for a company that understands how critical this […]

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Food for the soul

By Jean Taylor / February 24, 2021

Mobile Meals of La Crosse, Inc. was established in the fall of 1971 and operates with the mission to serve seniors, disabled, or home-bound individuals […]

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Using Email to Keep Your Customers Engaged

By Cedric Friesen / February 23, 2021

Email marketing is great for boosting brand awareness and increasing web traffic. Eventually, some of that audience will become less and less engaged. Here are 4 tips to drive engagement and keep subscribers.

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The Benefit of Benefits!

By Lori Morton-Lockley / February 16, 2021

As a Human Resource Professional, you have done everything right! You reviewed the job description, determined the best way to acquire talent and then conducted […]

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La Crosse Mayoral Candidates Smackdown!

By Jen O'Brien / February 11, 2021

Have you ever wondered why we get so worked up over national politics, but lack the same passion for local elections? When you consider the […]

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Does Google Find You Attractive?

By Cedric Friesen / February 9, 2021

If your business website isn’t listed on the first page of google search results, it’s likely you won’t get any clicks. Your chance of consideration decreases the lower you fall on the first page. Here are a few things you can do today to take steps to getting your website to the top of the search results page.

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Those Crazy Kids! Hiring and Retaining Gen Z!

By Lori Morton-Lockley / February 2, 2021

You have positions to fill. You want to get the best, most talented individuals to help your business grow. Take a good look at “Those […]

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Made in La Crosse?

By Jean Taylor / January 28, 2021

Did you know award winning snowshoes are made right here in La Crosse? I had no idea! Welcome to Redfeather Snowshoes, locally made and one […]

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5 Key Factors for a Successful Trade Show

By Cedric Friesen / January 26, 2021

It’s not always the biggest expo set-ups that have the most success. Just takes time and effort to prepare properly. Here are a few tips to help you so you’re not disappointed in your next trade show experience.

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Free day of Vacation

By Brian Jackson / January 22, 2021

Covid, riots, shut-downs, masks, politics, economy, winter… at least there are the Packers. Right!?! It sure is nice to have a distraction like your team […]

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Why Are You Here? The Stay Interview

By Lori Morton-Lockley / January 19, 2021

This answer to this question is probably different for every single employee. But what if you could see themes and improve your business by asking […]

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Speak your truth, but be wary of the facts.

By Jen O'Brien / January 14, 2021

What I’m about to say feels wildly unpopular. Your voice is important, even when we disagree.  Yes. I said it. Even when your camera angle […]

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Be Social with Your Strategy

By Cedric Friesen / January 12, 2021

Time to get Social! Social media is your door to new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Here are a few reasons why you should work toward engaging customers with social media.

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Are We Having Events Yet?

By Brian Jackson / January 7, 2021

In the past few weeks I’ve had LOTS of conversations with people discussing event plans for 2021.  Concerts, wedding shows, run/walks, motorcycle rides, bus trips… […]

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Nailing It – A Guide to Virtual Job Fairs and Interviews

By Lori Morton-Lockley / January 5, 2021

A lot of things have changed since March. The way we apply for and secure a great job is one of them. Arguably there are […]

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A Season of Giving and Gratitude

By Jen O'Brien / December 29, 2020

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations […]

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