Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

a group of people posing for a photo

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Memorable Event Marketing La Crosse Businesses Trust | Live On-Air Promotions 

By Teri Market | January 15, 2026

Digital ads move quickly, but event marketing leaves a lasting impression.  Live events give brands a rare chance for genuine connection. When people interact with your brand in person, trust grows, and memories endure. That’s why event marketing is effective […]

Wedding World: The Top Event Marketing Venture for Vendors in The Coulee Region

By Teri Market | December 5, 2025

If you have spent any time in the wedding industry, you already know this. Couples do not just shop for vendors. They shop for experiences. They want to meet you, see your work up close, […]

What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]

Celebrating the Success of the Children’s Miracle Network Radiothon

By Amanda McMahon | October 21, 2024

A Community United for a Great Cause In a heartwarming display of community spirit, Mid-West Family La Crosse came together with the community to support kids and families in need through the Children’s Miracle Network Radiothon. Held […]