Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

Group celebrating at an event.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

How ya like THEM Apples!

By Brian Jackson | October 1, 2020

This past weekend my family took a walk through Ecker’s Apple Farm.   It was the first time it really felt like summer was over.  The leaves are starting to change, the temps have dropped and […]

Turn and Face the Change

By Lori Morton-Lockley | September 30, 2020

There have been a lot of changes!  Changes in how we work and where we work.  Everything is different! Businesses are re-evaluating their business models and making some pretty significant transformations. So how do people […]

Steppin’ Out In Pink Survivor Drive

By Jen O'Brien | September 24, 2020

This year, Mid-West Family La Crosse was honored to be a part of Gundersen Medical Foundation’s Steppin’ Out In Pink – Pink Survivor Drive! Survivors and those wishing to honor loved ones were able to […]

We Got the Beat

By Cedric Friesen | September 22, 2020

I listen to music but I don’t hear music.  All I remember from music class is Every Good Boy Deserves Football.  Those lines on the treble clef didn’t help me learn to play any instrument […]

Build a Fence – Targeted Display for Recruitment

By Lori Morton-Lockley | September 16, 2020

There is a lot of technology to take advantage of when you are looking for talent! There is definitely no shortage of websites to post your positions. I lost count long ago! It seems like […]

What’s Your Game Plan?

By Cedric Friesen | September 2, 2020

As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent […]