I listen to music but I don’t hear music. All I remember from music class is Every Good Boy Deserves Football. Those lines on the treble clef didn’t help me learn to play any instrument other than the recorder. I was so distracted in 4th grade music class that I ended up in the principal’s office. I do have an appreciation for musical talent and composition, though.
In a recent meeting with my strategy team we started to develop a marketing plan for a local business going through a re-brand. It was a group of 8 colleagues coming together to make one fine piece of music, we call strategy. Somebody suggested a “melody”, another sprinkled in a “beat” and one department offered some “lyrics”. The more we discussed, the more powerful our goal became. I wasn’t in the principal’s office when we learned the layers of a good piece of music. My team develops clear, powerfully dynamic logistics that are heard loudly throughout each marketing campaign we orchestrate. The timbre of the strategy consistently holds it all together. Even my uneducated ear can hear all the layers of a song. I just don’t pay attention to them. In campaign development our team designs layers that come together making an effective strategy. It may be the color used in an e-mail piece, consistency in a series of targeted display ads or the background music on a web-site video. Like a song, the layers in our campaigns are transparent – you can hear the message throughout each tactic. The combination of everyone and everything working together creates that perfect, results-getting strategy, that sounds so good.
Is that something you’d like to hear? My team of strategists and I are happy to conduct the symphony.