You Can’t Cancel Oktoberfest

No tapping of the Golden Keg this year? No Maple Leaf or Torchlight Parade? No “Swing Crew” on the stage in the main tent with 3k of your closest friends?

Nope. It sure will be strange.

But if you think people aren’t going to find other ways to “Fest” you’d be way wrong. My social media feeds are filled with all kinds of people making alternate plans. Some are having small gatherings in their yards, bands playing on patios, and some are even tapping “Golden Cans”.

Everyone’s definition of “Fest” is different. For real. A lot of events in La Crosse draw people from all over but Oktoberfest is the only one where people will go home and brag about it to their friends without even having stepped foot on the Oktoberfest grounds or attended a single parade.

“So what did you do this weekend?”

Would anyone ever answer that with, “I went to Riverfest in La Crosse!” unless they actually stepped foot on the grounds? (Some people don’t think it counts unless you’ve had Rocky’s cheese curds)

“I went to Beer Wine and Cheese Fest” but they really just spent half of an afternoon eating tacos at Fish’s Bar?

Nope. But if you were in La Crosse during Oktoberfest doing ANYTHING…. you were “Festing”.

So back to those “Golden Cans”.

Around 1987ish, Mike Kearns and Charlie Hefti spray painted some beer cans and tapped them on the Friday morning of Oktoberfest at the WKTY studios near Goose Island. It’s been done ever year since. In 1987 they started doing it at Sloopy’s. If you get there early enough, you score one of the limited edition cans and everyone taps them together.

There’s a slight adjustment for “Covid 2020”.

People can sign up to hopefully be selected to have 2 of the cans delivered to their door. This year’s plan is to tap them at 11am when we should be tapping the Golden KEG at Oktoberfest. Our crew spent time yesterday getting them all wrapped. Sign up now and they might be delivering a couple to you!

Keep your distance and have a fun and safe Oktoberfest.

It may be way different than you’re used to, but it’s still Oktoberfest.

Coworkers celebrating Oktoberfest in the office

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

Pints for Pints

By Jean Taylor | November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” […]

Read More

No Tie

By Jean Taylor | October 21, 2021

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by […]

Read More

Rounds for Rescues

By Jean Taylor | September 27, 2021

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds for Rescues. Friday we delivered the proceeds, from the event, […]

Read More

CMN Radiothon

By Jean Taylor | September 22, 2021

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! Hear from local children and families, helped by Children’s Miracle […]

Read More

Maple Leaf Parade Marshal – SAMANTHA STRONG

By Brian Jackson | September 17, 2021

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first […]

Read More

Rounds for Rescues

By Jean Taylor | August 26, 2021

Let’s play golf! Friday, September 17th at Fox Hollow Golf Course, we are hitting the links for a fun day of golf to benefit The Coulee Region Humane Society. 4 person teams for a 10am […]

Read More