Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

Group celebrating at an event.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

But Are They Working?

By Lori Morton-Lockley | October 27, 2020

Are we now a “work from home” economy? Incredibly 42% of the U.S. labor force is now working from home full-time! (Stanford News June 2020) What has this done to our labor force and how […]

What’s Your Sign?

By Cedric Friesen | October 20, 2020

Whether looking down Broadway in Nashville or at a stick in the sand on a Cay of the Bahamas, “sign sign everywhere a sign” as the song goes.  This season our yards are littered with […]

Rounds for Rescues

By Jen O'Brien | October 16, 2020

On Friday, October 9th Mid-West Family teamed up with the Coulee Region Humane Society for Rounds for Rescues! 36 teams competed in this golf tournament to raise money for the Coulee Region Humane Society. In […]

Covid Christmas Survey

By Brian Jackson | October 15, 2020

A little over a week ago, Mid-West Family conducted an online survey of people in the La Crosse area. Just shy of 700 people responded with their opinions on a variety of topics relating to […]

What Does Your Digital Tattoo Say About You?

By Lori Morton-Lockley | October 12, 2020

I love a good tattoo. But not everyone likes them or wants to see them! Whether you like it or not, recruiters and employers are reviewing your social networking sites and performing Google searches to […]

Don’t Mask It

By Cedric Friesen | October 6, 2020

Do you ever twist your face and raise an eyebrow when you hear an advertisement?  Have you seen a commercial then rolled your eyes with a huff?  You know, the one where the offer seems […]