As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent school day. Before we know it, we’ll be giving 2020 a princess wave goodbye and popping the cork on a new year. My most successful business owners are those who keep their eyes on the road ahead but glance back in the rear view mirror every once in a while. Some less prepared are forced to start looking ahead to the new year and haven’t had a chance to look back to see how they’re doing yet. As we come upon the last few months of the year, take a second to look over your shoulder and see how far you’ve come. What’s working with your business and where can you improve? A manager in the 7th inning continues to make adjustments to win the baseball game. In marketing we are constantly measuring, evaluating and analyzing. We stick with our game plan and ensure that we finish with a win. If you need someone to facilitate your evaluation and help you come up with a game plan, give me a call. My team of strategists and I are happy to help and we love post-game celebrations!
Master Your Remarketing
Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.
Read MoreUnder the Influencer
I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.
Read MoreHappy Hour with Hiring Solutions
It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.
Marketing With Purpose
Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.
Read MoreDistinction Is The Difference In Marketing Today
Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.
Read MoreStart By Focusing
Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.
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