What’s Your Game Plan?

As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent school day. Before we know it, we’ll be giving 2020 a princess wave goodbye and popping the cork on a new year. My most successful business owners are those who keep their eyes on the road ahead but glance back in the rear view mirror every once in a while. Some less prepared are forced to start looking ahead to the new year and haven’t had a chance to look back to see how they’re doing yet. As we come upon the last few months of the year, take a second to look over your shoulder and see how far you’ve come. What’s working with your business and where can you improve? A manager in the 7th inning continues to make adjustments to win the baseball game. In marketing we are constantly measuring, evaluating and analyzing. We stick with our game plan and ensure that we finish with a win. If you need someone to facilitate your evaluation and help you come up with a game plan, give me a call.  My team of strategists and I are happy to help and we love post-game celebrations!

Young baseball player holding a bat

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

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Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

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Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

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Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

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My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

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La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

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