Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

Group celebrating at an event.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

The time we bet on Mike’s tan

By Brian Jackson | April 7, 2021

Mike Kearns was an amazing broadcaster, co-worker and friend. Since I heard the news of his passing, I can’t stop thinking about all the fun times I was lucky enough to be a part of. […]

Live from the Sound Lounge!

By Jean Taylor | April 7, 2021

Live music. One of the most enjoyable human experiences and one we’ve missed so much during this long and strange year. Over the pasts few months, we’ve been be joined by area musicians, who have […]

Improve Your Website in 3 Easy Steps

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Have you ever sat there, staring at your website wondering why it isn’t working and how you could make it better? You might have struggled to notice the contrast between an effective website and your […]

The one…down by the river!

By Jean Taylor | March 25, 2021

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be […]

It’s Time to Thrive Not Just Survive!

By Cedric Friesen | March 23, 2021

There are a lot of correlations between a successful bee hive and building a good business. All good hives and all good businesses take 3 types of bees. Learn what they do and how it can help your business thrive.

Being Soft is a Good Thing!

By Lori Morton-Lockley | March 16, 2021

As hiring starts to ramp up again (thank goodness) one thing employers will be looking for are soft skills! Soft skills are becoming increasingly important as businesses look to add value to their workforce. In […]