Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

Group celebrating at an event.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Best Summer Ever!

By Jean Taylor | July 1, 2021

After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons is being able to give away a brand new 2021 […]

Why Does Everyone Choose Google?

By Ben Ross | June 27, 2021

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of […]

Moon Tunes: Music and Fun in Riverside Park

By Jen O'Brien | June 17, 2021

There’s nothing better than relaxing in Riverside Park on a warm summer night while you soak up the sweet sounds of Moon Tunes. Thursday nights are magical in La Crosse, Wisconsin.

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By Jen O'Brien | June 3, 2021

Why can’t La Crosse have something like this? Thought Jon Holthaus, while attending a festival in northern Wisconsin and so began the story of Country Boom. This is the festival experience you’ve been waiting for, […]

Yes, you can be on TV!

By Cedric Friesen | May 23, 2021

21 Million households are leaving traditional cable companies in 2021 yet TV has never been more accessible to businesses like yours. Let me explain…

Talk Birdie to Me

By Jean Taylor | May 19, 2021

Every summer we gather for a day on the links for a good cause, The Rock Foundation. It’s a super fun day full of golf, challenges, contests, prizes and bacon! Yup, bacon. Talk Birdie to […]