Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

Group celebrating at an event.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

Pints for Pints

By Jean Taylor | November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” […]

No Tie

By Jean Taylor | October 21, 2021

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by […]

Rounds for Rescues

By Jean Taylor | September 27, 2021

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds for Rescues. Friday we delivered the proceeds, from the event, […]