The one…down by the river!

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be exact. We call it the world’s shortest run/walk. Beside the silly fun of it all, proceeds from the event benefit the Hunger Task Force. Over the years, this event has raised more than $70,000 for the HTF!

In 2020 this event, like all things, was cancelled. This year we were determined to find a way, safely, to continue the long tradition of this St. Paddy’s Day fun and the goal of supporting our local food bank.

We worked in conjunction with the La Crosse County Health Department and the City of La Crosse Park and Rec Department and developed a plan. This year, we held the St. Paddy’s Day .01K … down by the river! Moving to Riverside Park allowed us more space for social distancing and we staggered the run over the course of a couple hours.

We were blessed with a beautiful sunny day and our community rallied to show their support. Thanks to partners, Paul’s Heating and Air Conditioning, Schneider Accounting and Tax, 1st Business Solutions, Brothers Bar and Genzie’s Gameday Pub, that helped make this special day possible.

Learn more about the important role the Hunger Task Force plays in eliminating hunger in our area and you might want to start your training now for next years .01K!

People celebrating in festive attire.

Jean Taylor

Discover Jean Taylor, the cherished morning host of 95.7 The Rock! With over 20 years of experience, she’s a dedicated event coordinator and community leader.

Recruitment Marketing Solutions for Employers in La Crosse

By Jen O'Brien | February 4, 2026

Hiring qualified employees has become one of the biggest challenges for businesses in the La Crosse area. Job seekers are flooded with options, while employers struggle to get their openings noticed. Posting a job alone […]

Memorable Event Marketing La Crosse Businesses Trust | Live On-Air Promotions 

By Teri Market | January 15, 2026

Digital ads move quickly, but event marketing leaves a lasting impression.  Live events give brands a rare chance for genuine connection. When people interact with your brand in person, trust grows, and memories endure. That’s why event marketing is effective […]

Wedding World: The Top Event Marketing Venture for Vendors in The Coulee Region

By Teri Market | December 5, 2025

If you have spent any time in the wedding industry, you already know this. Couples do not just shop for vendors. They shop for experiences. They want to meet you, see your work up close, […]

What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]