The time we bet on Mike’s tan

Mike Kearns was an amazing broadcaster, co-worker and friend. Since I heard the news of his passing, I can’t stop thinking about all the fun times I was lucky enough to be a part of. There were just so many, but here’s one that still really makes me smile.

Every year, after basketball season, Mike would take a couple weeks off and go on vacation to the Phoenix area. He’d play golf, visit with friends and just relax after a long sports season. When he would return, we would marvel at Mike’s tan. He’d leave here “pasty Wisco-Mike” and return after two weeks looking like he jammed 3 months of golf in! Every year, you’d hear people in the hallway say, “Hey,… did you see Mike’s tan? I hate that guy!”

In 2016, someone had a great idea. We snagged a pile of paint chips from the hardware store and had people randomly pull one out of the box, put their name on the back and tape it to the board. Whoever had the chip closest to Mike’s tan… WINS! You should have heard him chuckle when he saw the board of paint chips.

I don’t remember who won the jackpot, but I’ll never forget Cinnamon Stick. Mike’s tan.. was Cinnamon Stick.

Thanks for all the laughs Mike.

13040933_10153533762417543_6669633634587609073_o

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

Read More

La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

Read More