Marketing Insights
What Does Your Digital Tattoo Say About You?
I love a good tattoo. But not everyone likes them or wants to see them! Whether you like it or not, recruiters and employers are reviewing your social networking sites and performing Google searches to screen candidates and evaluate their Digital Tattoos. I recently had a conversation with my 17-year-old about the importance of making […]
Don’t Mask It
Do you ever twist your face and raise an eyebrow when you hear an advertisement? Have you seen a commercial then rolled your eyes with a huff? You know, the one where the offer seems too outlandish to be real? In order for an advertiser to be attractive they need to be authentic. Maybe we […]
How ya like THEM Apples!
This past weekend my family took a walk through Ecker’s Apple Farm.  It was the first time it really felt like summer was over. The leaves are starting to change, the temps have dropped and the apples are ripe! Fall is always bittersweet. You hate to see summer come to a close but fall is […]
Turn and Face the Change
There have been a lot of changes! Changes in how we work and where we work. Everything is different! Businesses are re-evaluating their business models and making some pretty significant transformations. So how do people not only survive, but thrive when everything they know is turned upside down? I don’t have any magic answers but […]
Steppin’ Out In Pink Survivor Drive
This year, Mid-West Family La Crosse was honored to be a part of Gundersen Medical Foundation’s Steppin’ Out In Pink – Pink Survivor Drive! Survivors and those wishing to honor loved ones were able to participate in a parade-like drive. This event was a huge success and allowed the community to come together to support […]
We Got the Beat
I listen to music but I don’t hear music. All I remember from music class is Every Good Boy Deserves Football. Those lines on the treble clef didn’t help me learn to play any instrument other than the recorder. I was so distracted in 4th grade music class that I ended up in the principal’s […]
Build a Fence – Targeted Display for Recruitment
There is a lot of technology to take advantage of when you are looking for talent! There is definitely no shortage of websites to post your positions. I lost count long ago! It seems like there is a site for every niche profession! But the fact is, even with record unemployment, it is still difficult […]
What’s Your Game Plan?
As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent school day. Before we know it, we’ll be giving 2020 a princess wave goodbye and popping the cork on a […]
