Riding for a reason!

Big Bikes for Little Tikes is our annual motorcycle ride through the Coulee Region with a very special purpose…to make the wish of a local child come true. Big Bikes has been riding for a reason for over 20 years and along the way we’ve met some incredible families and have made some life-long friends. 

Bikes for Little Tikes has granted wishes for a Sponge Bob Cruise, an NFL weekend in Chicago, trips to Disney, Mexico, and Canada! We’ve built a backyard playground and a basketball court. We’ve sent families to California for a NASCAR VIP weekend, an Ohio amusement park and a Canadian fishing trip.

This year we will be riding for Noah Schroeder, a smart, kind, and fun-loving 12-year-old boy from La Crescent that loves video games, sports, and animation. Noah lives with his Mom Lauren, Dad Rob, brother Zachary, and 2 dogs Paxon and Josie. 

Last summer, Noah began suffering headaches and nausea. His family tried diet changes, reducing screen time, chiropractic care and many doctor visits. In September, Noah started 6th grade and soon after was sent to see a specialist at Mayo in Rochester. There it was determined that Noah has brain cancer. He immediately started chemotherapy and is currently undergoing his 6th treatment.

Through everything, Noah has continued to keep his positive attitude. His Doctors and nurses tell his family that he is so polite and understanding. He is an absolute warrior, and his family is so, so proud of him!

Noah and his family are hoping that when Noah’s treatments are completed, they will be able to have a much needed family vacation! They would love a nice, long trip to the Apostle Island National Lakeshore. Oh and Noah, wouldn’t mind too much if there were enough funds remaining for a PC gaming system!

Saturday, May 15th we will once again be Riding for a reason and you can join us whether you ride on 2 wheels or 4! This event is only possible with an outpouring of community support. Special thanks to our Big Bikes partners: Paul’s Heating and Air Conditioning, Reedy Concrete Construction, 1st Business Solutions, Wisconsin Insurance Center, Schneider Accounting and Tax, Rudy’s Drive In, Interstate Roofing, Great River Harley Davidson and Bubba’s Meats.

95.7-676

Jean Taylor

Jean has worked mornings on 95.7 The Rock for over 20 years and serves as event coordinator and community liaison for Mid-West Family. Married to her best friend and mom to three teenagers. Manager of the Rock Foundation. Servant leader on the Board for Oktoberfest USA and past Board member for the Hunger Task Force. Thankful to enjoy what I do and the opportunities it's afforded me to meet people and give back to our community.

What’s Your Offer?

By Ben Ross | March 9, 2021

When you’re looking to drive extra traffic over a short period of time to your business or event, getting the word out is important and will help drive any interested prospects already in the market […]

Read More
Sausages

Baseball Is Back!

By Brian Jackson | March 8, 2021

Today is sunny with 60+ degrees and Bob Uecker is on WKTY calling Brewers baseball. That’s SPRING enough for me!

Read More
Pixel Pic

Continuous Learing

By Lori Morton-Lockley | March 2, 2021

It’s never been more apparent how important continuous learning is for survival. I am fortunate to work for a company that understands how critical this is– not just for their employees, but for the customers […]

Read More
Food

Food for the soul

By Jean Taylor | February 24, 2021

Mobile Meals of La Crosse, Inc. was established in the fall of 1971 and operates with the mission to serve seniors, disabled, or home-bound individuals healthy nutritious meals. They are a local non-profit organization, delivering […]

Read More
Email Plugin

Using Email to Keep Your Customers Engaged

By Cedric Friesen | February 23, 2021

Email marketing is great for boosting brand awareness and increasing web traffic. Eventually, some of that audience will become less and less engaged. Here are 4 tips to drive engagement and keep subscribers.

Read More
Christina Morillo

The Benefit of Benefits!

By Lori Morton-Lockley | February 16, 2021

As a Human Resource Professional, you have done everything right! You reviewed the job description, determined the best way to acquire talent and then conducted some killer interviews. Now, you found “the one”! So, why […]

Read More