Riding for a reason!

Big Bikes for Little Tikes is our annual motorcycle ride through the Coulee Region with a very special purpose…to make the wish of a local child come true. Big Bikes has been riding for a reason for over 20 years and along the way we’ve met some incredible families and have made some life-long friends. 

Bikes for Little Tikes has granted wishes for a Sponge Bob Cruise, an NFL weekend in Chicago, trips to Disney, Mexico, and Canada! We’ve built a backyard playground and a basketball court. We’ve sent families to California for a NASCAR VIP weekend, an Ohio amusement park and a Canadian fishing trip.

This year we will be riding for Noah Schroeder, a smart, kind, and fun-loving 12-year-old boy from La Crescent that loves video games, sports, and animation. Noah lives with his Mom Lauren, Dad Rob, brother Zachary, and 2 dogs Paxon and Josie. 

Last summer, Noah began suffering headaches and nausea. His family tried diet changes, reducing screen time, chiropractic care and many doctor visits. In September, Noah started 6th grade and soon after was sent to see a specialist at Mayo in Rochester. There it was determined that Noah has brain cancer. He immediately started chemotherapy and is currently undergoing his 6th treatment.

Through everything, Noah has continued to keep his positive attitude. His Doctors and nurses tell his family that he is so polite and understanding. He is an absolute warrior, and his family is so, so proud of him!

Noah and his family are hoping that when Noah’s treatments are completed, they will be able to have a much needed family vacation! They would love a nice, long trip to the Apostle Island National Lakeshore. Oh and Noah, wouldn’t mind too much if there were enough funds remaining for a PC gaming system!

Saturday, May 15th we will once again be Riding for a reason and you can join us whether you ride on 2 wheels or 4! This event is only possible with an outpouring of community support. Special thanks to our Big Bikes partners: Paul’s Heating and Air Conditioning, Reedy Concrete Construction, 1st Business Solutions, Wisconsin Insurance Center, Schneider Accounting and Tax, Rudy’s Drive In, Interstate Roofing, Great River Harley Davidson and Bubba’s Meats.

Crowd of motorcycles in parking lot

Jean Taylor

Discover Jean Taylor, the cherished morning host of 95.7 The Rock! With over 20 years of experience, she’s a dedicated event coordinator and community leader.

Recruitment Marketing Solutions for Employers in La Crosse

By Jen O'Brien | February 4, 2026

Hiring qualified employees has become one of the biggest challenges for businesses in the La Crosse area. Job seekers are flooded with options, while employers struggle to get their openings noticed. Posting a job alone […]

Memorable Event Marketing La Crosse Businesses Trust | Live On-Air Promotions 

By Teri Market | January 15, 2026

Digital ads move quickly, but event marketing leaves a lasting impression.  Live events give brands a rare chance for genuine connection. When people interact with your brand in person, trust grows, and memories endure. That’s why event marketing is effective […]

Wedding World: The Top Event Marketing Venture for Vendors in The Coulee Region

By Teri Market | December 5, 2025

If you have spent any time in the wedding industry, you already know this. Couples do not just shop for vendors. They shop for experiences. They want to meet you, see your work up close, […]

What is Cause Marketing, and Is It Right for Your Business?

By Amanda McMahon | June 30, 2025

The modern-day consumer expects more from their product and service providers, including shared values. 86% of consumers will likely buy from purpose-driven businesses–especially if the businesses share in their values and beliefs.   This is an important element […]

Content Marketing Trends 2025: Staying Ahead in the Game

By Amanda McMahon | June 10, 2025

As we progress into 2025, staying ahead of content marketing trends is crucial for businesses striving to maintain a competitive edge. In today’s rapidly evolving digital landscape, relying on past successes is no longer sufficient. With shifting […]

Multi-channel Marketing: Engaging Your Customers on Multiple Platforms

By Amanda McMahon | May 5, 2025

In today’s dynamic market, meeting consumers where they are is crucial. With the multitude of platforms and devices available, a one-size-fits-all marketing approach is ineffective. Enter multi-channel marketing, a strategy that recognizes diverse audience habitats […]