Baseball Is Back!

Today is sunny with 60+ degrees and Bob Uecker is on WKTY calling Brewers baseball. That’s SPRING enough for me!

With opening day at AmFam Field only a little over 3 weeks away, we were excited to find out we’ll actually be able to send some people to the game. Tickets for opening day are already tough enough to get, but with the park set for 25% capacity, we didn’t have high hopes.

Most years, we try to do a bus trip along with a tailgate party in the parking lot. Since tailgating won’t be allowed (and we’re not sure how appropriate a bunch of strangers on a bus for 3 hours is) we’re saving the bus trips for later this season. Instead, our radio stations will be giving some of them away and we’ve reserved quite a few for our Brewers sponsors.

Today, I visited Mike Kearns and we dug through some old paperwork showing WKTY airing the Milwaukee Braves in 1954. We’re guessing that they may have started airing as early as 1953 when Braves moved from Boston to Milwaukee. So, if you pull out the 3 years that Milwaukee didn’t have a team from 1966 to 1968 and the 154 game schedule changing to 162 in 1961, WKTY has probably aired around 10,458 Milwaukee Braves and Brewers games? (give or take a few playoff games? 🙂 )

Some sponsors from 1958 were Miller Beer, Clark Stations, and Kent Cigarettes. (the number of people that remember cigarette ads on the radio sure keeps getting smaller!) These and hundreds of sponsors over the years have made it possible for WKTY to bring America’s Pastime to the Coulee Region. We thank you. This year, we’ll thank you with a pair of tickets to opening day on the Johnsonville Deck in right field along with $50 in concession vouchers. 

If you’re not already a sponsor and would like to learn more, fill out the form below and we’ll be in contact to make sure your business gets involved with an amazing tradition.

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

The time we bet on Mike’s tan

By Brian Jackson | April 7, 2021

Mike Kearns was an amazing broadcaster, co-worker and friend. Since I heard the news of his passing, I can’t stop thinking about all the fun times I was lucky enough to be a part of. […]

Read More

Live from the Sound Lounge!

By Jean Taylor | April 7, 2021

Live music. One of the most enjoyable human experiences and one we’ve missed so much during this long and strange year. Over the pasts few months, we’ve been be joined by area musicians, who have […]

Read More

Improve Your Website in 3 Easy Steps

By Ben Ross | April 6, 2021

Have you ever sat there, staring at your website wondering why it isn’t working and how you could make it better? You might have struggled to notice the contrast between an effective website and your […]

Read More

The one…down by the river!

By Jean Taylor | March 25, 2021

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be […]

Read More

It’s Time to Thrive Not Just Survive!

By Cedric Friesen | March 23, 2021

There are a lot of correlations between a successful bee hive and building a good business. All good hives and all good businesses take 3 types of bees. Learn what they do and how it can help your business thrive.

Read More

Being Soft is a Good Thing!

By Lori Morton-Lockley | March 16, 2021

As hiring starts to ramp up again (thank goodness) one thing employers will be looking for are soft skills! Soft skills are becoming increasingly important as businesses look to add value to their workforce. In […]

Read More