Eat. Drink. Shop. Local.

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated.

Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and they practice what they preach. I thank them for all they do for Mid-West Family and all of the other local businesses.

We’re all planning to do some holiday shopping soon. Please consider one of the great local businesses listed at AroundRiverCity.com. Many of them are even selling online! Our team is working behind the scenes to put together a campaign to really hammer this message this holiday season. Thanks to all of the other organizations that are as well.

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Holiday Shopping

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Turn and Face the Change

By Lori Morton-Lockley | September 30, 2020

There have been a lot of changes!  Changes in how we work and where we work.  Everything is different! Businesses are re-evaluating their business models and making some pretty significant transformations. So how do people […]

Steppin’ Out In Pink Survivor Drive

By Jen O'Brien | September 24, 2020

This year, Mid-West Family La Crosse was honored to be a part of Gundersen Medical Foundation’s Steppin’ Out In Pink – Pink Survivor Drive! Survivors and those wishing to honor loved ones were able to […]

We Got the Beat

By Cedric Friesen | September 22, 2020

I listen to music but I don’t hear music.  All I remember from music class is Every Good Boy Deserves Football.  Those lines on the treble clef didn’t help me learn to play any instrument […]

Build a Fence – Targeted Display for Recruitment

By Lori Morton-Lockley | September 16, 2020

There is a lot of technology to take advantage of when you are looking for talent! There is definitely no shortage of websites to post your positions. I lost count long ago! It seems like […]

What’s Your Game Plan?

By Cedric Friesen | September 2, 2020

As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent […]