Eat. Drink. Shop. Local.

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated.

Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and they practice what they preach. I thank them for all they do for Mid-West Family and all of the other local businesses.

We’re all planning to do some holiday shopping soon. Please consider one of the great local businesses listed at AroundRiverCity.com. Many of them are even selling online! Our team is working behind the scenes to put together a campaign to really hammer this message this holiday season. Thanks to all of the other organizations that are as well.

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

The time we bet on Mike’s tan

By Brian Jackson | April 7, 2021

Mike Kearns was an amazing broadcaster, co-worker and friend. Since I heard the news of his passing, I can’t stop thinking about all the fun times I was lucky enough to be a part of. […]

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Live from the Sound Lounge!

By Jean Taylor | April 7, 2021

Live music. One of the most enjoyable human experiences and one we’ve missed so much during this long and strange year. Over the pasts few months, we’ve been be joined by area musicians, who have […]

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Improve Your Website in 3 Easy Steps

By Ben Ross | April 6, 2021

Have you ever sat there, staring at your website wondering why it isn’t working and how you could make it better? You might have struggled to notice the contrast between an effective website and your […]

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The one…down by the river!

By Jean Taylor | March 25, 2021

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be […]

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It’s Time to Thrive Not Just Survive!

By Cedric Friesen | March 23, 2021

There are a lot of correlations between a successful bee hive and building a good business. All good hives and all good businesses take 3 types of bees. Learn what they do and how it can help your business thrive.

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Being Soft is a Good Thing!

By Lori Morton-Lockley | March 16, 2021

As hiring starts to ramp up again (thank goodness) one thing employers will be looking for are soft skills! Soft skills are becoming increasingly important as businesses look to add value to their workforce. In […]

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