Marketing Insights
Made in La Crosse?
Did you know award winning snowshoes are made right here in La Crosse? I had no idea! Welcome to Redfeather Snowshoes, locally made and one of only a few companies with snowshoes completely handcrafted in the USA. Leaders in innovation and technology, they were the first to produce snowshoes specifically built for women, and they […]
5 Key Factors for a Successful Trade Show
It’s not always the biggest expo set-ups that have the most success. Just takes time and effort to prepare properly. Here are a few tips to help you so you’re not disappointed in your next trade show experience.
Free day of Vacation
Covid, riots, shut-downs, masks, politics, economy, winter… at least there are the Packers. Right!?! It sure is nice to have a distraction like your team making its way through the playoffs. Of course, like a lot of buildings, ours has Packer fans, almost as many Viking fans, a few Bears fans and one Patriots fan. […]
Why Are You Here? The Stay Interview
This answer to this question is probably different for every single employee. But what if you could see themes and improve your business by asking this question of the people who work with you? This is the basis for this practical retention question and the argument to implement Stay Interviews! So, what is a Stay […]
Speak your truth, but be wary of the facts.
What I’m about to say feels wildly unpopular. Your voice is important, even when we disagree. Yes. I said it. Even when your camera angle is vastly different, the way you see the world matters. The fabric of our community becomes richer when we promote diversity. That’s true of people and thought. WIZMNews.com received harsh […]
Be Social with Your Strategy
Time to get Social! Social media is your door to new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Here are a few reasons why you should work toward engaging customers with social media.
Are We Having Events Yet?
In the past few weeks I’ve had LOTS of conversations with people discussing event plans for 2021. Concerts, wedding shows, run/walks, motorcycle rides, bus trips… you name it. All of these things are planned months and months in advance but there are still so many unknowns. Although a Covid vaccine has shown everyone a “light […]
Nailing It – A Guide to Virtual Job Fairs and Interviews
A lot of things have changed since March. The way we apply for and secure a great job is one of them. Arguably there are positives and negatives to hiring virtually. But for now, and for the short-term future (I hope), this is a very real way to find a new job. So, how do […]
A Season of Giving and Gratitude
Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between having it all and losing everything. Disaster is merciless. Take a deep breath. My goal isn’t to trigger a full-blown anxiety attack, especially […]
Managing Your Marketing is a Job for the Experts
Itching to ramp up your marketing efforts but not sure you can handle it yourself? It may be time to find a marketing partner to manage your customer’s journey.
