Are We Having Events Yet?

In the past few weeks I’ve had LOTS of conversations with people discussing event plans for 2021.  Concerts, wedding shows, run/walks, motorcycle rides, bus trips… you name it.  All of these things are planned months and months in advance but there are still so many unknowns. 

Although a Covid vaccine has shown everyone a “light at the end of the tunnel”, everyone’s idea of what they’re comfortable with still varies GREATLY.  Judging from the actions of most, masks are a good thing.  Some are okay eating inside a restaurant, some still prefer to carry out.  Some have very small circles like immediate family only and some are okay having a small group of friends over from time to time.  I have a few friends that wouldn’t let their parents in their house for Christmas and others that flew to Mexico on vacation.  (super cheap right now, btw) 

If you put on a yearly run/walk, you normally have at least a hint of what to expect for a turnout.  But what about now?  Will enough people be comfortable in participating come April and May?  Judging from the crowds at Rotary Lights, I would think so?  But what about an outdoor concert?  People are a lot less spread out.  Will they be comfortable rocking out in May?  August?  Will they be good with crowds by Oktoberfest?  When will it be okay to have a concert at the La Crosse Center?  I’ve heard some people think in a month or two and others guessing next winter.

We usually do 6 to 8 bus trips to Miller Park…(ahem) Am Fam Field for Brewers games.  At what point would you be okay riding on a bus for 3 hours with 50 strangers?  What if it was only 25 strangers?  Would it make a difference?  April?  July?  2022?  It’s pretty tough right now for organizers to make plans, not to mention putting up large investments, for events in 2021.

There’s also the optics to consider.  We’re a pretty opinionated and “judgy” society.  Sure, you might have enough interest and comfort level for your event to happen, but will you get torched on social media because some will think it’s too soon!

I sure don’t know have the answers and I don’t think anyone else does either.  We just have to make the best decisions we can with the data we have at the time and.. hope for the best. 

If you’re struggling with your 2021 event planning, I wish you all the best. I’m looking forward to some concerts when the time is right. Whenever THAT is.

Photo by Bob Good

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

3 Myths About Radio Marketing

By Ben Ross | July 28, 2021

Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve […]

Read More

A Lead Balloon Tribute to Mike Kearns

By Brian Jackson | July 27, 2021

This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. Over the past few months, Ken Cooper interviewed many of […]

Read More

Consistency is Key

By Cedric Friesen | July 12, 2021

Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?

Read More

Best Summer Ever!

By Jean Taylor | July 1, 2021

After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons is being able to give away a brand new 2021 […]

Read More

Why Does Everyone Choose Google?

By Ben Ross | June 27, 2021

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of […]

Read More

Moon Tunes: Music and Fun in Riverside Park

By Jen O'Brien | June 17, 2021

There’s nothing better than relaxing in Riverside Park on a warm summer night while you soak up the sweet sounds of Moon Tunes. Thursday nights are magical in La Crosse, Wisconsin.

Read More