Congratulations to Phil Costigan, a radio legend!

It all started on October 5th 1982. On that auspicious day Phil Costigan, the radio legend, found his calling. From his illustrious career on KQ98 to his Caledonia Football coaching days, he’s made a name for himself. Everyone knows Phil and they all have kind words to say. Basically, Phil Costigan is an icon, but he’d probably wince if you said so. He’s one of the most genuine, down-to-earth guys you’ll ever meet. Everything you’ve heard on the radio is absolutely the real deal and that authenticity is why so many people love him. They understand him and, more importantly, Phil understands the Tri-State. He was born in Iowa, lives in Minnesota and works in Wisconsin, at least for one more day.

It’s hard to imagine KQ98 without Phil. For decades he’s rolled out of bed in the middle of the night to help us start our day. His booming voice is quick with a joke, a very tall tale and the occasional groan-worthy pun. But as long as Phil was on the air, it would be a good day! To KQ98 listeners, Phil Costigan is family, and that’s the greatest honor anyone in our profession can aspire to. We all hope to retire one day with a feeling of accomplishment, as though we’ve made a difference in the world. It’s clear that Phil left a meaningful impression on all of us.

I’ve worked with many announcers over the years, but no one has ever been more of a personality than Phil! We’ve worked many broadcasts at client locations and county fairs, but nobody has ever had the following Phil has. God bless you Phil thanks for the memories and being a awesome co-worker and friend!

Gary Rustad

Thank you, Phil for your dedication to KQ98, Mid-West Family La Crosse and our community. It’s been a privilege to work with you all these years. As you said, there are no guarantees, so enjoy this time. You’ve earned it and deserve it. We’ll miss you. Don’t be a stranger. There will always be frosty adult beverages and friendly faces here at 201 State Street. Cheers to you Phil Costigan! You’re one of the good ones.

.

Phil Cowboy Hat

Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.

Saying Goodbye to a Listener

By Brian Jackson | September 1, 2020

This weekend I received text messages from several of our staff sharing the awful news that a long-time listener and friend of the station had passed away. His name was Jim Wemette. I’m not sure […]

Read More
Golfing

Golfing for Scouting

By Brian Jackson | August 28, 2020

Local businesses and other supporters of Scouting participated in the 17th Annual Golfing for Scouting Golf Tournament Mon. Aug 17 at the La Crosse Golf & Country Club.   This year golf teams were joined by […]

Read More
Capitol

Right vs. Left

By Lori Morton-Lockley | August 20, 2020

Working at home has its privileges: better coffee, my dog by my side and the lack of political conversation! With the 2020 election around the corner, it might be a good time to review some […]

Read More
Rotary Club of La Crosse

Moon Tunes and the new Bandshell

By Brian Jackson | August 19, 2020

I took a walk to Riverside Park the other day to see the new band shell. It. Is. AWESOME! A lot of people worked tirelessly on this project and the community thanks you! One of […]

Read More
Fishing

Al Louis, Designing Jewelers presents the Musky Challenge to benefit local Charities

By Brian Jackson | July 29, 2020

Through August 28,  Al will be fishing up at Lake Vermilion with the hopes of catching many Muskies. He is planning to get out each Tuesday and Thursday night to chase Muskies for four hours […]

Read More

How to Increase the Success of your Radio Recruitment Ads

By Lori Morton-Lockley | July 17, 2020

For the last 15 years, I have worked with clients to help them secure talent for their businesses.  The primary source for securing these applicants was (and still is) radio.  So, how do you make […]

Read More