Here comes the bride and so much more!

The last 365 days feel like a time warp, the year that wasn’t. Did it really happen? The surreal experience of social distancing and washing our hands 100 times a day are ingrained habits, so it must have. Right?

When will it be okay to hug your friend? Who knows, but according to a recent survey of over 1200 community members, we learned that most people are optimistic about the upcoming months. Finally, we’re moving in the right direction and that was apparent last Sunday. Mid-West Family La Crosse hosted our annual Wedding World Expo on Sunday, March 7th at the La Crosse Center South Hall. We opted for an in-person event, which appeared intimidating during the initial planning phase. Though challenging, we mitigated the obvious pitfalls of holding an expo during a pandemic by staggering show times and spacing vendors. Capacity regulations meant fewer brides could attend, and even Charlotte’s Bridal changed their usual on stage extravaganza to a virtual fashion show. Everything was a little weird, but still magical!

We welcomed loads of smizing eyes! It was heartwarming to witness excited brides, maids, moms and even a few grooms eagerly plan their future. Given our circumstances, to experience this lively day of wedding shopping made things feel normal. As we like to say, Wedding World is Inspiration from Ceremony to Reception, but this year it was so much more. The 2021 Wedding World expo offered hope that everything is going to be okay. We will attend beautiful gatherings with our loved ones. There will be parties, merriment, and embracing our friends. There was so much to discover, but for me the Wedding World expo was a sign. Hang on, we’re almost there!

The Wedding World La Crosse Expo 2021

https://youtu.be/CRqJPhIV4p8
IMG_9937

Jen O'Brien

Jen is a radio personality, brand manager and media strategist for Mid-West Family La Crosse. She's grateful for over 22 years with the company and service to the community. In the words of her grandfather, love what you do and you'll never work a day in your life.

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

Read More

La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

Read More