A Season of Giving and Gratitude

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between having it all and losing everything. Disaster is merciless.  

Take a deep breath. My goal isn’t to trigger a full-blown anxiety attack, especially during a pandemic, but once you recognize the thin line that stands between you and your greatest fears, you can accept a new perspective. Wrap your arms around it. Give it a big squeeze and lean into a practice of gratitude and generosity.  

Practicing gratitude and generosity helped me appreciate even the most mundane. Now I celebrate the annoying. Instead of grumbling about the after-work trip to the store, I relax into the ease of buying a gallon of milk and a loaf of bread. Grocery shopping is a blessing! Okay, you may not leap for joy while in line at Festival Foods, but it is true. We are fortunate.  

And should you ever hit rock bottom; we’ve got you. We live in a generous area. The caring hearts here won’t let you fail.  

In fact, Z93’s Season of Giving recently recognized our local Catholic CharitiesSalvation Army, The Hunger Task Force, The La Crosse Community Foundation and Coulee Recovery Center. These institutions provide meaningful services to those in need. To support their efforts, we donated $500 to each organization on behalf of Dairyland Power and Your Local Touchstone Energy Cooperatives. Our core philosophy is community service. It’s an honor to give back and what I love most about working for Mid-West Family.  

As you look to 2021 with promise, create the magic you seek through gratitude and generosity. Let’s make our future selves proud and build a better community for everyone.  

Happy New Year! And remember, grocery shopping is a blessing.

champagne

Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.
Mike’s tan

The time we bet on Mike’s tan

By Brian Jackson | April 7, 2021

Mike Kearns was an amazing broadcaster, co-worker and friend. Since I heard the news of his passing, I can’t stop thinking about all the fun times I was lucky enough to be a part of. […]

Read More

Live from the Sound Lounge!

By Jean Taylor | April 7, 2021

Live music. One of the most enjoyable human experiences and one we’ve missed so much during this long and strange year. Over the pasts few months, we’ve been be joined by area musicians, who have […]

Read More
Digital Employee

Improve Your Website in 3 Easy Steps

By Ben Ross | April 6, 2021

Have you ever sat there, staring at your website wondering why it isn’t working and how you could make it better? You might have struggled to notice the contrast between an effective website and your […]

Read More
St Patricks Day Celebrations

The one…down by the river!

By Jean Taylor | March 25, 2021

For 16 years, we’ve been gathering on Pearl Street in Downtown La Crosse for some St. Paddy’s Day fun. It’s 95.7 The Rock’s annual St. Paddy’s Day .01K! That’s right – 32.8 feet to be […]

Read More
Bees

It’s Time to Thrive Not Just Survive!

By Cedric Friesen | March 23, 2021

There are a lot of correlations between a successful bee hive and building a good business. All good hives and all good businesses take 3 types of bees. Learn what they do and how it can help your business thrive.

Read More
Team Planning

Being Soft is a Good Thing!

By Lori Morton-Lockley | March 16, 2021

As hiring starts to ramp up again (thank goodness) one thing employers will be looking for are soft skills! Soft skills are becoming increasingly important as businesses look to add value to their workforce. In […]

Read More