On Your Mark, Get Set, GOOOOOOO!

2021 is just around the corner. Like many people, I’m wondering how I can make sure our team starts off on the right foot. What are things we need to do to clearly identify our road map so we can nail it this year? After a lot of research and reflection, this is the road map I’ve chosen. Hope it helps.

  1. Include your team. Business does not happen in a vacuum and having a team that helps create the goals will increase success. I shared a list of questions with them to get the ball rolling.
    1. What’s working? Why?
    1. What’s not working? Why?
    1. What did we achieve in 2020?
    1. What learnings can we take from 2020?
    1. What goals did we fail to achieve? 
    1. What obstacles stand in the way of success? 
  2. Create an “old school” SWOT (Strength, Weakness, Opportunities and Threats) Analysis. My daughter is taking a marketing class and it reminded me this is a tool that works! For those of you (like me) who have been out of school for a while, a SWOT Analysis is a useful tool for helping you identify and understand key issues in your department or your company. Focusing on a handful of big-ticket items will help us move forward and have the most impact.
  3. Identify necessary changes. What are the things you need to do to make your company/department more successful? What resources do you have in place and what do you need? Evaluate your talent to make sure they have the skill sets to make it happen. If they don’t, you’ll want to research some training and education options. 
  4. Now the fun part – Goal Setting. Goals should be “SMART”: Specific, Measurable, Attainable, Realistic and Timely. Everyone should know the goals and know their role in success.

If I learned anything this year it’s that goals change! While setting them is a proactive move, there are things that can get in the way. Pandemics and life have a way of changing priorities. I remain optimistic that 2021 will be our best year ever. I work with amazing humans who have time and time again proven themselves to be flexible, thoughtful and hardworking!

Other suggestions? Drop me a note.

Be Well!

Lori

pexels-run-ffwpu-2402777

Lori Morton-Lockley

Lori is a Brand Strategy Manager working at Mid-West Family La Crosse and contributor to CouleeRegionJobs.com. As a former Human Resource Professional, Lori knows the challenges businesses face finding and securing good talent. Lori will work with you, using her almost thirty years in Human Resources, to determine your goals and help you find the right tactics to achieve them. Additionally, Lori works with clients in all categories to grow their business. If you have questions about recruiting employees or want to grow your business, give Lori a call.

3 Myths About Radio Marketing

By Ben Ross | July 28, 2021

Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve […]

Read More

A Lead Balloon Tribute to Mike Kearns

By Brian Jackson | July 27, 2021

This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. Over the past few months, Ken Cooper interviewed many of […]

Read More

Consistency is Key

By Cedric Friesen | July 12, 2021

Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?

Read More

Best Summer Ever!

By Jean Taylor | July 1, 2021

After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons is being able to give away a brand new 2021 […]

Read More

Why Does Everyone Choose Google?

By Ben Ross | June 27, 2021

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of […]

Read More

Moon Tunes: Music and Fun in Riverside Park

By Jen O'Brien | June 17, 2021

There’s nothing better than relaxing in Riverside Park on a warm summer night while you soak up the sweet sounds of Moon Tunes. Thursday nights are magical in La Crosse, Wisconsin.

Read More