On Your Mark, Get Set, GOOOOOOO!

2021 is just around the corner. Like many people, I’m wondering how I can make sure our team starts off on the right foot. What are things we need to do to clearly identify our road map so we can nail it this year? After a lot of research and reflection, this is the road map I’ve chosen. Hope it helps.

  1. Include your team. Business does not happen in a vacuum and having a team that helps create the goals will increase success. I shared a list of questions with them to get the ball rolling.
    1. What’s working? Why?
    1. What’s not working? Why?
    1. What did we achieve in 2020?
    1. What learnings can we take from 2020?
    1. What goals did we fail to achieve? 
    1. What obstacles stand in the way of success? 
  2. Create an “old school” SWOT (Strength, Weakness, Opportunities and Threats) Analysis. My daughter is taking a marketing class and it reminded me this is a tool that works! For those of you (like me) who have been out of school for a while, a SWOT Analysis is a useful tool for helping you identify and understand key issues in your department or your company. Focusing on a handful of big-ticket items will help us move forward and have the most impact.
  3. Identify necessary changes. What are the things you need to do to make your company/department more successful? What resources do you have in place and what do you need? Evaluate your talent to make sure they have the skill sets to make it happen. If they don’t, you’ll want to research some training and education options. 
  4. Now the fun part – Goal Setting. Goals should be “SMART”: Specific, Measurable, Attainable, Realistic and Timely. Everyone should know the goals and know their role in success.

If I learned anything this year it’s that goals change! While setting them is a proactive move, there are things that can get in the way. Pandemics and life have a way of changing priorities. I remain optimistic that 2021 will be our best year ever. I work with amazing humans who have time and time again proven themselves to be flexible, thoughtful and hardworking!

Other suggestions? Drop me a note.

Be Well!

Lori

pexels-run-ffwpu-2402777

Lori Morton-Lockley

Lori is a Brand Strategy Manager working at Mid-West Family La Crosse and contributor to CouleeRegionJobs.com. As a former Human Resource Professional, Lori knows the challenges businesses face finding and securing good talent. Lori will work with you, using her almost thirty years in Human Resources, to determine your goals and help you find the right tactics to achieve them. Additionally, Lori works with clients in all categories to grow their business. If you have questions about recruiting employees or want to grow your business, give Lori a call.

Happy Hour with Hiring Solutions

By Cedric Friesen | March 9, 2022

It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.

Read More

Marketing With Purpose

By Cedric Friesen | February 28, 2022

Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.

Read More

Distinction Is The Difference In Marketing Today

By Cedric Friesen | February 15, 2022

Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.

Read More

Start By Focusing

By Cedric Friesen | January 30, 2022

Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.

Read More

My Final Aircheck with Sam

By Brian Jackson | January 12, 2022

Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on Thursday, January 13th after working at Mid-West Family for over […]

Read More

La Crosse Center debut

By Jean Taylor | December 16, 2021

After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. The new project includes expansion of a new North Hall, […]

Read More