Thankful for Engineers

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!)

The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company like ours has to constantly be upgraded. The tools we use for marketing our clients and serving the community are now FAR beyond the transmitters. It’s a never ending job that has requires people to be on call day and night.

In March, when Covid shut things down, we instantly had some new challenges to keep 6 radio stations on the air and to keep our people safe. Our guys didn’t skip a beat and had our morning shows split up and had several of our staff members broadcasting from home. Since then, we’ve had very few hiccups and they’ve continued to do ALL of the rest of the things…. routers, VPN’s, email accounts, domains, transmitter maintenance, software upgrades, audio streams, video streams, air-fiber links, microwaves, (not that kind) phone systems, optimods, blah, blah, even light bulb replacements and maintaining probably 187 miles of wire.

Hats off to Chris O’Hearn and Tyler Woodward. Thank you for keeping the tech at Mid-West Family in a constant state of evolution.

Train

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.
Bar and Club

What’s Your Sign?

By Cedric Friesen | October 20, 2020

Whether looking down Broadway in Nashville or at a stick in the sand on a Cay of the Bahamas, “sign sign everywhere a sign” as the song goes.  This season our yards are littered with […]

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Rounds for Rescues

By Jen O'Brien | October 16, 2020

On Friday, October 9th Mid-West Family teamed up with the Coulee Region Humane Society for Rounds for Rescues! 36 teams competed in this golf tournament to raise money for the Coulee Region Humane Society. In […]

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Covid Xmas

Covid Christmas Survey

By Brian Jackson | October 15, 2020

A little over a week ago, Mid-West Family conducted an online survey of people in the La Crosse area. Just shy of 700 people responded with their opinions on a variety of topics relating to […]

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What Does Your Digital Tattoo Say About You?

By Lori Morton-Lockley | October 12, 2020

I love a good tattoo. But not everyone likes them or wants to see them! Whether you like it or not, recruiters and employers are reviewing your social networking sites and performing Google searches to […]

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Offer

Don’t Mask It

By Cedric Friesen | October 6, 2020

Do you ever twist your face and raise an eyebrow when you hear an advertisement?  Have you seen a commercial then rolled your eyes with a huff?  You know, the one where the offer seems […]

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How ya like THEM Apples!

By Brian Jackson | October 1, 2020

This past weekend my family took a walk through Ecker’s Apple Farm.   It was the first time it really felt like summer was over.  The leaves are starting to change, the temps have dropped and […]

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