Thankful for Engineers

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!)

The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company like ours has to constantly be upgraded. The tools we use for marketing our clients and serving the community are now FAR beyond the transmitters. It’s a never ending job that has requires people to be on call day and night.

In March, when Covid shut things down, we instantly had some new challenges to keep 6 radio stations on the air and to keep our people safe. Our guys didn’t skip a beat and had our morning shows split up and had several of our staff members broadcasting from home. Since then, we’ve had very few hiccups and they’ve continued to do ALL of the rest of the things…. routers, VPN’s, email accounts, domains, transmitter maintenance, software upgrades, audio streams, video streams, air-fiber links, microwaves, (not that kind) phone systems, optimods, blah, blah, even light bulb replacements and maintaining probably 187 miles of wire.

Hats off to Chris O’Hearn and Tyler Woodward. Thank you for keeping the tech at Mid-West Family in a constant state of evolution.

Train

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

The Night Shift

By Lori Morton-Lockley | December 8, 2020

Big props to the unsung heroes who bake our bread, deliver babies in the wee morning hours and answer the calls in the middle of the night. Those folks are so important – and so […]

Read More
Dining

THE NO TIE TAKE OUT

By Jean Taylor | December 2, 2020

In a typical year, we invite our listeners and supporters of the Rock Foundation to join us for a special evening of great food, beverage pairings and fun at Piggy’s Restaurant. Well, 2020 is anything […]

Read More

Choose Joy

By Cedric Friesen | December 1, 2020

Many things haven’t exactly been pleasant in 2020. We can still look through pain and discomfort to choose joy.

Read More
Girl Listening Music

Just Text Me!

By Lori Morton-Lockley | November 24, 2020

I recently watched my daughter apply for a position and was surprised by how much of the interview process happened via text. And why not? So much of our communication happens this way! Texting is […]

Read More

Zoom With Santa

By Jen O'Brien | November 19, 2020

He knows when you’ve been naughty or nice, but what he really needs to know….is what you want for Christmas! Mid-West Family La Crosse has teamed up with Mid-West TV & Appliance and Santa’s helpers for […]

Read More
Market Inteligence Platform

Who You Are Doesn’t Matter

By Cedric Friesen | November 17, 2020

Gift buying season is upon us.  If you’re doing any product research on-line or gift buying on the web, there’s a chance your family members will find out what might be in their stocking.  Sharing […]

Read More