Thankful for Engineers

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!)

The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company like ours has to constantly be upgraded. The tools we use for marketing our clients and serving the community are now FAR beyond the transmitters. It’s a never ending job that has requires people to be on call day and night.

In March, when Covid shut things down, we instantly had some new challenges to keep 6 radio stations on the air and to keep our people safe. Our guys didn’t skip a beat and had our morning shows split up and had several of our staff members broadcasting from home. Since then, we’ve had very few hiccups and they’ve continued to do ALL of the rest of the things…. routers, VPN’s, email accounts, domains, transmitter maintenance, software upgrades, audio streams, video streams, air-fiber links, microwaves, (not that kind) phone systems, optimods, blah, blah, even light bulb replacements and maintaining probably 187 miles of wire.

Hats off to Chris O’Hearn and Tyler Woodward. Thank you for keeping the tech at Mid-West Family in a constant state of evolution.

Train

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.
Holiday Shopping

Eat. Drink. Shop. Local.

By Brian Jackson | November 12, 2020

While listening to one of our radio stations this morning, (95.7 THE ROCK) I heard a very spontaneous conversation that cannot be overstated. Brian, Jean and Scott Shaw are LONG time Mid-West Family employees and […]

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A Recruiter Friended Me….I Guess Things Are Getting Serious!

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And then I realized the recruiter has probably friended a LOT of people! If you’re thinking of using social media to find and secure great talent, you’re not alone! If done well, it can create […]

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WIZM News will be broadcasting the La Crosse Community Theater play, Miracle on 34th Street, live on air! Tune in to 1410 WIZM on December 12th at 6PM to listen to the live performance. You […]

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It’s About the Buzz

By Cedric Friesen | November 3, 2020

Be adaptable during a time of uncertainty. Those who survive are those who are prepared and best at handling change. Prepare and be ready so you’re in a position to make honey when your time is right.

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Just Be Cool

By Brian Jackson | October 29, 2020

We’ve all seen the stories of people losing their minds about having to follow Covid-19 safety precautions. A quick YouTube search will take you down a hole of insane behavior of those for and against. […]

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But Are They Working?

By Lori Morton-Lockley | October 27, 2020

Are we now a “work from home” economy? Incredibly 42% of the U.S. labor force is now working from home full-time! (Stanford News June 2020) What has this done to our labor force and how […]

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