Thankful for Engineers

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!)

The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company like ours has to constantly be upgraded. The tools we use for marketing our clients and serving the community are now FAR beyond the transmitters. It’s a never ending job that has requires people to be on call day and night.

In March, when Covid shut things down, we instantly had some new challenges to keep 6 radio stations on the air and to keep our people safe. Our guys didn’t skip a beat and had our morning shows split up and had several of our staff members broadcasting from home. Since then, we’ve had very few hiccups and they’ve continued to do ALL of the rest of the things…. routers, VPN’s, email accounts, domains, transmitter maintenance, software upgrades, audio streams, video streams, air-fiber links, microwaves, (not that kind) phone systems, optimods, blah, blah, even light bulb replacements and maintaining probably 187 miles of wire.

Hats off to Chris O’Hearn and Tyler Woodward. Thank you for keeping the tech at Mid-West Family in a constant state of evolution.

Train

Brian Jackson

Brian is the General Manager at Mid-West Family and has been on the MWF team since 1992.

Saying Goodbye to a Listener

By Brian Jackson | September 1, 2020

This weekend I received text messages from several of our staff sharing the awful news that a long-time listener and friend of the station had passed away. His name was Jim Wemette. I’m not sure […]

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Golfing

Golfing for Scouting

By Brian Jackson | August 28, 2020

Local businesses and other supporters of Scouting participated in the 17th Annual Golfing for Scouting Golf Tournament Mon. Aug 17 at the La Crosse Golf & Country Club.   This year golf teams were joined by […]

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Capitol

Right vs. Left

By Lori Morton-Lockley | August 20, 2020

Working at home has its privileges: better coffee, my dog by my side and the lack of political conversation! With the 2020 election around the corner, it might be a good time to review some […]

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Rotary Club of La Crosse

Moon Tunes and the new Bandshell

By Brian Jackson | August 19, 2020

I took a walk to Riverside Park the other day to see the new band shell. It. Is. AWESOME! A lot of people worked tirelessly on this project and the community thanks you! One of […]

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Fishing

Al Louis, Designing Jewelers presents the Musky Challenge to benefit local Charities

By Brian Jackson | July 29, 2020

Through August 28,  Al will be fishing up at Lake Vermilion with the hopes of catching many Muskies. He is planning to get out each Tuesday and Thursday night to chase Muskies for four hours […]

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How to Increase the Success of your Radio Recruitment Ads

By Lori Morton-Lockley | July 17, 2020

For the last 15 years, I have worked with clients to help them secure talent for their businesses.  The primary source for securing these applicants was (and still is) radio.  So, how do you make […]

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