Al Louis, Designing Jewelers presents the Musky Challenge to benefit local Charities


Through August 28,  Al will be fishing up at Lake Vermilion with the hopes of catching many Muskies. He is planning to get out each Tuesday and Thursday night to chase Muskies for four hours each night. If all goes well he will get 10-12 trips during the dates listed.  It takes 10,000 casts to catch one Musky and last year Al was lucky enough to catch four. 

Al will be contributing a minimum of $500 or $100 per Musky that he catches, whichever is greater. If you would like to contribute to the cause, you have two options. You can pledge any amount per Musky that he catches during that time frame. For example, if you pledge $10 per Musky for Al and he catches 7, your generous contribution of $70 would go towards the fund.

Al also has creative options for donations. Being a Brewer and Packer fan, Al has been challenged with unique opportunities. For example, one donor is making a $250 donation and will DOUBLE it to $500, if Al wears a Cubs jersey while posing with a Musky that he catches AND posts that photo on his Facebook page! Challenge Al with your creative donation idea! You can email him at

Last year Al’s Musky Challenge through Rotary raised over $4,000 which went to The Parenting Place for the 2019 Diaper Drive. 

The main recipient of the funds will be New Horizons Shelter and Outreach Centers – Stewards of Children Training.   

CLICK HERE for all the details!



Partners Using Their Powers for Good!

The Coulee Region has some amazing generous and caring people.  A lot of our partners are leading the way and we're proud to help them serve our community!