What’s Your Game Plan?

As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent school day. Before we know it, we’ll be giving 2020 a princess wave goodbye and popping the cork on a new year. My most successful business owners are those who keep their eyes on the road ahead but glance back in the rear view mirror every once in a while. Some less prepared are forced to start looking ahead to the new year and haven’t had a chance to look back to see how they’re doing yet. As we come upon the last few months of the year, take a second to look over your shoulder and see how far you’ve come. What’s working with your business and where can you improve? A manager in the 7th inning continues to make adjustments to win the baseball game. In marketing we are constantly measuring, evaluating and analyzing. We stick with our game plan and ensure that we finish with a win. If you need someone to facilitate your evaluation and help you come up with a game plan, give me a call.  My team of strategists and I are happy to help and we love post-game celebrations!

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Continuous Learing

By Lori Morton-Lockley | March 2, 2021

It’s never been more apparent how important continuous learning is for survival. I am fortunate to work for a company that understands how critical this is– not just for their employees, but for the customers […]

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Food for the soul

By Jean Taylor | February 24, 2021

Mobile Meals of La Crosse, Inc. was established in the fall of 1971 and operates with the mission to serve seniors, disabled, or home-bound individuals healthy nutritious meals. They are a local non-profit organization, delivering […]

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Using Email to Keep Your Customers Engaged

By Cedric Friesen | February 23, 2021

Email marketing is great for boosting brand awareness and increasing web traffic. Eventually, some of that audience will become less and less engaged. Here are 4 tips to drive engagement and keep subscribers.

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The Benefit of Benefits!

By Lori Morton-Lockley | February 16, 2021

As a Human Resource Professional, you have done everything right! You reviewed the job description, determined the best way to acquire talent and then conducted some killer interviews. Now, you found “the one”! So, why […]

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La Crosse Mayoral Candidates Smackdown!

By Jen O'Brien | February 11, 2021

Have you ever wondered why we get so worked up over national politics, but lack the same passion for local elections? When you consider the impact local elections leverage on our daily lives, perhaps we […]

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Does Google Find You Attractive?

By Cedric Friesen | February 9, 2021

If your business website isn’t listed on the first page of google search results, it’s likely you won’t get any clicks. Your chance of consideration decreases the lower you fall on the first page. Here are a few things you can do today to take steps to getting your website to the top of the search results page.

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