As soon as the kids return to school it seems as if summer comes to an abrupt end. This year may be a bit different as we wait for Friday night lights and a consistent school day. Before we know it, we’ll be giving 2020 a princess wave goodbye and popping the cork on a new year. My most successful business owners are those who keep their eyes on the road ahead but glance back in the rear view mirror every once in a while. Some less prepared are forced to start looking ahead to the new year and haven’t had a chance to look back to see how they’re doing yet. As we come upon the last few months of the year, take a second to look over your shoulder and see how far you’ve come. What’s working with your business and where can you improve? A manager in the 7th inning continues to make adjustments to win the baseball game. In marketing we are constantly measuring, evaluating and analyzing. We stick with our game plan and ensure that we finish with a win. If you need someone to facilitate your evaluation and help you come up with a game plan, give me a call. My team of strategists and I are happy to help and we love post-game celebrations!

Maple Leaf Parade Marshal – SAMANTHA STRONG
Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first […]
Read MoreRounds for Rescues
Let’s play golf! Friday, September 17th at Fox Hollow Golf Course, we are hitting the links for a fun day of golf to benefit The Coulee Region Humane Society. 4 person teams for a 10am […]
Read MoreSteppin’ out in Pink
We are super excited to once again be partnered with Gundersen Medical Foundation and Steppin’ Out in Pink! The 16th Annual Steppin’ Out in Pink is scheduled for Saturday, September 11th. Sign up as an […]
Read More3 Myths About Radio Marketing
Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve […]
Read MoreA Lead Balloon Tribute to Mike Kearns
This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. Over the past few months, Ken Cooper interviewed many of […]
Read MoreConsistency is Key
Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?
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