Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

Group celebrating at an event.

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.

Free day of Vacation

By Brian Jackson | January 22, 2021

Covid, riots, shut-downs, masks, politics, economy, winter… at least there are the Packers. Right!?! It sure is nice to have a distraction like your team making its way through the playoffs. Of course, like a […]

Why Are You Here? The Stay Interview

By Lori Morton-Lockley | January 19, 2021

This answer to this question is probably different for every single employee. But what if you could see themes and improve your business by asking this question of the people who work with you? This […]

Speak your truth, but be wary of the facts.

By Jen O'Brien | January 14, 2021

What I’m about to say feels wildly unpopular. Your voice is important, even when we disagree.  Yes. I said it. Even when your camera angle is vastly different, the way you see the world matters. […]

Be Social with Your Strategy

By Cedric Friesen | January 12, 2021

Time to get Social! Social media is your door to new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Here are a few reasons why you should work toward engaging customers with social media.

Are We Having Events Yet?

By Brian Jackson | January 7, 2021

In the past few weeks I’ve had LOTS of conversations with people discussing event plans for 2021.  Concerts, wedding shows, run/walks, motorcycle rides, bus trips… you name it.  All of these things are planned months […]

Nailing It – A Guide to Virtual Job Fairs and Interviews

By Lori Morton-Lockley | January 5, 2021

A lot of things have changed since March. The way we apply for and secure a great job is one of them. Arguably there are positives and negatives to hiring virtually. But for now, and […]