Maple Leaf Parade Marshal – SAMANTHA STRONG

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first event she was involved with was the Maple Leaf Parade. She’s had a part in almost every one since, so the honor is fitting. Sam has to be the warmest person you could ever meet. Having a bad day? Go to talk with Sam for a few minutes and it all washes all away. Sam – Congratulations and THANK YOU! Thank you for your friendship, your positivity, your infectious vibe and most of all… thank you for hiring me. 🙂

a group of people posing for a photo

Brian Jackson

Explore the transformative journey of Brian Jackson, General Manager of Mid-West Family La Crosse since 1992, and his significant impact on local media.
a group of sausages on a grill

Baseball

By Brian Jackson | March 8, 2021

Today is sunny with 60+ degrees and Bob Uecker is on WKTY calling Brewers baseball. That’s SPRING enough for me!

Read More
an apple on top of a stack of books

Continuous Learing

By Lori Morton-Lockley | March 2, 2021

It’s never been more apparent how important continuous learning is for survival. I am fortunate to work for a company that understands how critical this is– not just for their employees, but for the customers […]

Read More
Two people holding takeout food

Food for the soul

By Jean Taylor | February 24, 2021

Mobile Meals of La Crosse, Inc. was established in the fall of 1971 and operates with the mission to serve seniors, disabled, or home-bound individuals healthy nutritious meals. They are a local non-profit organization, delivering […]

Read More
Digital communication and analytics illustration

Using Email to Keep Your Customers Engaged

By Cedric Friesen | February 23, 2021

Email marketing is great for boosting brand awareness and increasing web traffic. Eventually, some of that audience will become less and less engaged. Here are 4 tips to drive engagement and keep subscribers.

Read More
Group brainstorming in a meeting room.

The Benefit of Benefits!

By Lori Morton-Lockley | February 16, 2021

As a Human Resource Professional, you have done everything right! You reviewed the job description, determined the best way to acquire talent and then conducted some killer interviews. Now, you found “the one”! So, why […]

Read More
Colorful sunset over a bridge

La Crosse Mayoral Candidates Smackdown!

By Jen O'Brien | February 11, 2021

Have you ever wondered why we get so worked up over national politics, but lack the same passion for local elections? When you consider the impact local elections leverage on our daily lives, perhaps we […]

Read More