Here comes the bride and so much more!

The last 365 days feel like a time warp, the year that wasn’t. Did it really happen? The surreal experience of social distancing and washing our hands 100 times a day are ingrained habits, so it must have. Right?

When will it be okay to hug your friend? Who knows, but according to a recent survey of over 1200 community members, we learned that most people are optimistic about the upcoming months. Finally, we’re moving in the right direction and that was apparent last Sunday. Mid-West Family La Crosse hosted our annual Wedding World Expo on Sunday, March 7th at the La Crosse Center South Hall. We opted for an in-person event, which appeared intimidating during the initial planning phase. Though challenging, we mitigated the obvious pitfalls of holding an expo during a pandemic by staggering show times and spacing vendors. Capacity regulations meant fewer brides could attend, and even Charlotte’s Bridal changed their usual on stage extravaganza to a virtual fashion show. Everything was a little weird, but still magical!

We welcomed loads of smizing eyes! It was heartwarming to witness excited brides, maids, moms and even a few grooms eagerly plan their future. Given our circumstances, to experience this lively day of wedding shopping made things feel normal. As we like to say, Wedding World is Inspiration from Ceremony to Reception, but this year it was so much more. The 2021 Wedding World expo offered hope that everything is going to be okay. We will attend beautiful gatherings with our loved ones. There will be parties, merriment, and embracing our friends. There was so much to discover, but for me the Wedding World expo was a sign. Hang on, we’re almost there!

The Wedding World La Crosse Expo 2021

https://youtu.be/CRqJPhIV4p8
Bridal and Formal Wear

Jen O'Brien

As VP of Innovation, I bring over 30 years of experience in broadcast media and digital marketing to my role overseeing client success and marketing efforts. The power of communication has always fascinated me, and as the world has changed, so too has my interest in understanding how to effectively connect with audiences. I believe that storytelling is at the core of all great marketing campaigns, and my experience in media has taught me the importance of delivering that story in the right way and at the right time. At Mid-West Family, we pride ourselves on creating positive change for our clients through engaging content that helps people connect and communities come together.
Bar and Club

What’s Your Sign?

By Cedric Friesen | October 20, 2020

Whether looking down Broadway in Nashville or at a stick in the sand on a Cay of the Bahamas, “sign sign everywhere a sign” as the song goes.  This season our yards are littered with […]

Read More

Rounds for Rescues

By Jen O'Brien | October 16, 2020

On Friday, October 9th Mid-West Family teamed up with the Coulee Region Humane Society for Rounds for Rescues! 36 teams competed in this golf tournament to raise money for the Coulee Region Humane Society. In […]

Read More
Covid Xmas

Covid Christmas Survey

By Brian Jackson | October 15, 2020

A little over a week ago, Mid-West Family conducted an online survey of people in the La Crosse area. Just shy of 700 people responded with their opinions on a variety of topics relating to […]

Read More

What Does Your Digital Tattoo Say About You?

By Lori Morton-Lockley | October 12, 2020

I love a good tattoo. But not everyone likes them or wants to see them! Whether you like it or not, recruiters and employers are reviewing your social networking sites and performing Google searches to […]

Read More
Offer

Don’t Mask It

By Cedric Friesen | October 6, 2020

Do you ever twist your face and raise an eyebrow when you hear an advertisement?  Have you seen a commercial then rolled your eyes with a huff?  You know, the one where the offer seems […]

Read More

How ya like THEM Apples!

By Brian Jackson | October 1, 2020

This past weekend my family took a walk through Ecker’s Apple Farm.   It was the first time it really felt like summer was over.  The leaves are starting to change, the temps have dropped and […]

Read More