Made in La Crosse?

Did you know award winning snowshoes are made right here in La Crosse? I had no idea! Welcome to Redfeather Snowshoes, locally made and one of only a few companies with snowshoes completely handcrafted in the USA.

Leaders in innovation and technology, they were the first to produce snowshoes specifically built for women, and they also make snowshoes just for kids. Redfeather’s products are built to last, using only highest quality materials. Enjoy the great outdoors on day trips or backcountry adventures.

Adding to this already cool story, is that Red Feather Snowshoes are manufactured and owned by ORC Industries, a not-for-profit company whose sole organizational mission is to provide job opportunities for people with disabilities. One of those opportunities is to make the best snowshoes in the world!  A minimum of 75% of their workforce is comprised of people who have a physical or mental disability. They train individuals, provide vocational and nutritional counseling, wellness training, and life skills all with the goal of placing these folks in the general workforce at large.

Just another reason to LOVE where we live. Learn more about ORC Industries Industries and get into the great outdoors with a pair of locally made snowshoes. Find Red Feather Snowshoes online and at these local retailers: Island Outdoors, River Trail Cycles, Northland Golf and Ski, Adventure Cycle and Ski and Decorah Bicycles. Go exploring!

Snow Shoes

Jean Taylor

Jean has worked mornings on 95.7 The Rock for over 20 years and serves as event coordinator and community liaison for Mid-West Family. Married to her best friend and mom to three teenagers. Manager of the Rock Foundation. Servant leader on the Board for Oktoberfest USA and past Board member for the Hunger Task Force. Thankful to enjoy what I do and the opportunities it's afforded me to meet people and give back to our community.
Dining

THE NO TIE TAKE OUT

By Jean Taylor | December 2, 2020

In a typical year, we invite our listeners and supporters of the Rock Foundation to join us for a special evening of great food, beverage pairings and fun at Piggy’s Restaurant. Well, 2020 is anything […]

Read More

Choose Joy

By Cedric Friesen | December 1, 2020

Many things haven’t exactly been pleasant in 2020. We can still look through pain and discomfort to choose joy.

Read More
Train

Thankful for Engineers

By Brian Jackson | November 26, 2020

No, not that kind of engineer. (but it would be awesome if they wore those cool hats!) The responsibilities of a Broadcast Engineer is a list that keeps… on… growing. The tech at a company […]

Read More
Girl Listening Music

Just Text Me!

By Lori Morton-Lockley | November 24, 2020

I recently watched my daughter apply for a position and was surprised by how much of the interview process happened via text. And why not? So much of our communication happens this way! Texting is […]

Read More

Zoom With Santa

By Jen O'Brien | November 19, 2020

He knows when you’ve been naughty or nice, but what he really needs to know….is what you want for Christmas! Mid-West Family La Crosse has teamed up with Mid-West TV & Appliance and Santa’s helpers for […]

Read More
Market Inteligence Platform

Who You Are Doesn’t Matter

By Cedric Friesen | November 17, 2020

Gift buying season is upon us.  If you’re doing any product research on-line or gift buying on the web, there’s a chance your family members will find out what might be in their stocking.  Sharing […]

Read More