Operation Poinsettia

A long standing Holiday tradition, Operation Poinsettia, has been a staple of this magical season with WIZM over 35 years.

All of us at Mid-West Family look forward to this special day every year! We gather our teams, our vehicles and head out, delivering hundreds of these beautiful plants to area senior citizens living in La Crosse housing and nursing care facilities.

What is the meaning of poinsettias? Also known as the Christmas Star and Christmas Flower, it’s said that poinsettias’ association with Christmas comes from a Mexican legend. The story goes that a child, with no means for a grander gift, gathered humble weeds from the side of the road to place at the church alter on Christmas Eve. As the congregation witnessed a Christmas miracle, the weeds turned into brilliant red and green flowers.

Whether red, white or pink poinsettias, the December birth flower, symbolizes good cheer and success and are said to bring wishes of mirth and celebration.

We feel blessed to be a part of making sure everyone receives a gift and share in the miracle of this special season. Merry Christmas and Happy Holidays to all!

Special thanks to Dickenson Family Funeral Home, Rose Jewelers, Kish and Sons Electric, The Hunger Task Force, Quartz, Fossum Funeral Homes, and Wisconsin Insurance Center for their partnership in Operation Poinsettia.

Jean Taylor

Jean has worked mornings on 95.7 The Rock for over 20 years and serves as event coordinator and community liaison for Mid-West Family. Married to her best friend and mom to three teenagers. Manager of the Rock Foundation. Servant leader on the Board for Oktoberfest USA and past Board member for the Hunger Task Force. Thankful to enjoy what I do and the opportunities it's afforded me to meet people and give back to our community.

Speak your truth, but be wary of the facts.

By Jen O'Brien | January 14, 2021

What I’m about to say feels wildly unpopular. Your voice is important, even when we disagree.  Yes. I said it. Even when your camera angle is vastly different, the way you see the world matters. […]

Read More

Be Social with Your Strategy

By Cedric Friesen | January 12, 2021

Time to get Social! Social media is your door to new customers, insights into your brand, and audience and engagement opportunities with customers and competitors alike. Here are a few reasons why you should work toward engaging customers with social media.

Read More

Are We Having Events Yet?

By Brian Jackson | January 7, 2021

In the past few weeks I’ve had LOTS of conversations with people discussing event plans for 2021.  Concerts, wedding shows, run/walks, motorcycle rides, bus trips… you name it.  All of these things are planned months […]

Read More

Nailing It – A Guide to Virtual Job Fairs and Interviews

By Lori Morton-Lockley | January 5, 2021

A lot of things have changed since March. The way we apply for and secure a great job is one of them. Arguably there are positives and negatives to hiring virtually. But for now, and […]

Read More

A Season of Giving and Gratitude

By Jen O'Brien | December 29, 2020

Imagine hitting rock bottom. What does that look like? Perhaps you lose your job, or a serious illness wreaks havoc on your body. Debts pile up. Situations pile on. It doesn’t take much to destroy the delicate balance between […]

Read More

Managing Your Marketing is a Job for the Experts

By Cedric Friesen | December 29, 2020

Itching to ramp up your marketing efforts but not sure you can handle it yourself? It may be time to find a marketing partner to manage your customer’s journey.

Read More