Company Blogs
Maximize Potential with a Personalized Strategy Session
Your business needs a personalized marketing approach, and that starts with a personalized strategy session from the local experts at Mid-West Family. We provide our […]
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Unlock Your Business’s Full Potential with a Comprehensive Marketing Strategy
Every business is different, which is why every marketing strategy is different. Each company has unique needs, resources, and target markets that will inform its […]
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What Kind of Marketing Budget Is Realistic?
The bigger your marketing budget, the more freely you can spend on PPC (Pay Per Click) ads, content creation, ad space, and other aspects of marketing. However, […]
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Why Choose Mid-West Family La Crosse for Your Marketing?
When you’re developing marketing processes for your business, it’s always important to focus on your strategy, not individual campaigns, tactics, or marketing channels. The integrated approach is crucial for providing a consistent brand experience […]
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Unleashing the Potential of Radio and TV Advertising for Your Brand
Radio and TV advertising are both equally effective in helping to reach wide audiences today. When using them together, you can harness the power of […]
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How to Plan an Annual Marketing Strategy
Short marketing campaigns are essential tools for achieving specific objectives and milestones. One campaign can introduce a new service, while another campaign might rev up interest in […]
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9 Impressive Benefits of Cause Marketing Campaigns
Cause marketing is a strategy used by for-profit businesses that focuses on a collaboration with a non-profit organization. It identifies a need of the community […]
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Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy
Short-term marketing doesn’t take long to plan, and you’ll likely attract leads and sales at a faster pace. It can be an appealing option for […]
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5 Reasons to Try Recruitment Marketing for Talent Acquisition
If businesses want to attract top talent and bring it into their teams, recruitment marketing is one of the best strategies to help achieve this. Recruitment marketing […]
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6 Marketing and Advertising Strategies for Interior Remodeling Businesses
As an interior remodeling business, you want to ensure you can reach customers who genuinely need and want your services. You have a local customer base and must reach audiences that need your services. In addition, you may face a high degree of […]
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How to Develop a Home Improvement Marketing Strategy
Developing an effective home improvement marketing strategy for your company is essential. Your business likely faces a high degree of competition in your local area. Many competitors […]
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What is a Customer Value Journey and Why It’s Important
With a good understanding of the customer value journey and what it entails, you’ll be able to improve your marketing efforts by turning new prospects […]
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Master Your Remarketing
Buyers travel along a journey from awareness to consideration and finally decision. While reaching potential customers long that path is getting more difficult, it is becoming more important. Learn about remarketing as I traveled from a gardener to a customer.
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Under the Influencer
I was a teenager ripe to be influenced by the Andre Agassi’s Nike ads representing the vibrant and rebellious 80’s culture that I embraced. Influencer marketing has changed a bit since 1986 yet much is the same. Check out my blog about Influencer marketing then join me as I lace up my Nike Hot Lava’s and talk about influencers impacting your business.
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Happy Hour with Hiring Solutions
It’s harder than ever to find new quality employees. What used to work…doesn’t now.
And, it won’t in the future.
It’s time to try a fresh approach.
If you want the best applicants, you need to think like a marketer.
Marketing With Purpose
Successful businesses don’t just let marketing happen by chance. Recognize the importance of each stage along the customer journey. Be systematic and know what role each stage of the customer journey has in leading to your bottom line.
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Distinction Is The Difference In Marketing Today
Have your business stand-out amongst the competition by being distinct – not just different. Learn how one brand successfully uncovered their differentiation many years ago and how that can help your business.
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Start By Focusing
Focusing on who your best customer is key to a successful campaign. Identify the customer you want to hear your message and reach them with words that brings value to their life.
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My Final Aircheck with Sam
Today, I had my final aircheck with Samantha Strong. But before I share what that was like… Samantha Strong is retiring from the airwaves on […]
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La Crosse Center debut
After years of planning and a 2 year reconstruction project, at a cost of $42 million, the La Crosse Center opened to the public yesterday. […]
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