Marketing With Purpose

Anytime a person makes a sizable purchase they travel along a path that takes them from identifying they have a need (or want) to becoming excited about buying that product.  Then they find the exact brand and one they want before making the purchase and later telling their friends all about it.

Be Strategic

As a business owner looking to attract a customer, don’t just let marketing happen by chance. Make your marketing systematic and recognize the importance of each stage along the customer journey. Each stage has a role leading to your business and the bottom line.

Look at The Brand as a Strategy

You can guide the customer journey to gain new customers and maximize profits. Focus on potential customers who matter most. Jeremy Miller explains the importance in identifying your customers need and what their triggering event is. Market to right person and use brand messaging to provoke your customers to buy. Jeremy is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Give him a listen in this Wicked Smart Podcast.

Understand the Customer Journey

Me and my team at Mid-West Family make it easy to help you understand your customers. We’ll uncover the journey of those who identify a need, do research and buy your stuff. Give me a call or click. I’ll help you turn strangers into fans.

journey 2

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Pints for Pints

By Jean Taylor | November 17, 2021

We’ve teamed up with the American Red Cross, and the Pearl Street Brewery for “Pints for Pints” – 2 day Holiday Blood Drive!  Give the gift of life, and get rewarded with a complementary “pint” […]

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No Tie

By Jean Taylor | October 21, 2021

Skip the fancy clothes and join us for a casual, very special night out! November 6th, at Piggy’s (Ballroom), we are in for a treat. A special night of food and beverage pairings, created by […]

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Rounds for Rescues

By Jean Taylor | September 27, 2021

It was a beautiful fall day on the golf course to benefit the Coulee Region Humane Society! Thanks to everyone who joined us for Rounds for Rescues. Friday we delivered the proceeds, from the event, […]

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CMN Radiothon

By Jean Taylor | September 22, 2021

Join Mid-West Family, as we embark on the largest local fundraising opportunity of the year for the Children’s Miracle Network Hospitals at Gundersen Health System! Hear from local children and families, helped by Children’s Miracle […]

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Maple Leaf Parade Marshal – SAMANTHA STRONG

By Brian Jackson | September 17, 2021

Earlier this week, Oktoberfest announced that our very own Samantha Strong would be this year’s Maple Leaf Parade Marshal! There could NOT be a better choice. When she started at Z93 in 1986, the first […]

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Rounds for Rescues

By Jean Taylor | August 26, 2021

Let’s play golf! Friday, September 17th at Fox Hollow Golf Course, we are hitting the links for a fun day of golf to benefit The Coulee Region Humane Society. 4 person teams for a 10am […]

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