Marketing With Purpose

Anytime a person makes a sizable purchase they travel along a path that takes them from identifying they have a need (or want) to becoming excited about buying that product.  Then they find the exact brand and one they want before making the purchase and later telling their friends all about it.

Be Strategic

As a business owner looking to attract a customer, don’t just let marketing happen by chance. Make your marketing systematic and recognize the importance of each stage along the customer journey. Each stage has a role leading to your business and the bottom line.

Look at The Brand as a Strategy

You can guide the customer journey to gain new customers and maximize profits. Focus on potential customers who matter most. Jeremy Miller explains the importance in identifying your customers need and what their triggering event is. Market to right person and use brand messaging to provoke your customers to buy. Jeremy is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Give him a listen in this Wicked Smart Podcast.

Understand the Customer Journey

Me and my team at Mid-West Family make it easy to help you understand your customers. We’ll uncover the journey of those who identify a need, do research and buy your stuff. Give me a call or click. I’ll help you turn strangers into fans.

journey 2

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Steppin’ out in Pink

By Jean Taylor | August 11, 2021

We are super excited to once again be partnered with Gundersen Medical Foundation and Steppin’ Out in Pink! The 16th Annual Steppin’ Out in Pink is scheduled for Saturday, September 11th. Sign up as an […]

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3 Myths About Radio Marketing

By Ben Ross | July 28, 2021

Throughout my time in the industry, I’ve found the perceptions people have about what advertising really is, how it’s supposed to work, how it can be measured, and what is effective have varied wildly. I’ve […]

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A Lead Balloon Tribute to Mike Kearns

By Brian Jackson | July 27, 2021

This weekend, family and friends plan to gather at Myrick Park to tell stories and raise a glass to the one and only… Mike Kearns. Over the past few months, Ken Cooper interviewed many of […]

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Consistency is Key

By Cedric Friesen | July 12, 2021

Is there a link between your messages? If someone hears your ad, sees your logo or clicks to your website is a connection made?

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Best Summer Ever!

By Jean Taylor | July 1, 2021

After last year, this summer sure feels like the best summer ever doesn’t it? For many reasons, of course. For us, one of those reasons is being able to give away a brand new 2021 […]

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Why Does Everyone Choose Google?

By Ben Ross | June 27, 2021

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of […]

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