Marketing With Purpose

Anytime a person makes a sizable purchase they travel along a path that takes them from identifying they have a need (or want) to becoming excited about buying that product.  Then they find the exact brand and one they want before making the purchase and later telling their friends all about it.

Be Strategic

As a business owner looking to attract a customer, don’t just let marketing happen by chance. Make your marketing systematic and recognize the importance of each stage along the customer journey. Each stage has a role leading to your business and the bottom line.

Look at The Brand as a Strategy

You can guide the customer journey to gain new customers and maximize profits. Focus on potential customers who matter most. Jeremy Miller explains the importance in identifying your customers need and what their triggering event is. Market to right person and use brand messaging to provoke your customers to buy. Jeremy is a brand strategist, author of the new book, Brand New Name and best-selling writer of Sticky Branding. Give him a listen in this Wicked Smart Podcast.

Understand the Customer Journey

Me and my team at Mid-West Family make it easy to help you understand your customers. We’ll uncover the journey of those who identify a need, do research and buy your stuff. Give me a call or click. I’ll help you turn strangers into fans.

Journey

Cedric Friesen

Husband, Dad, Boss, Leader, Fan. Cedric enjoys serving with the Kiwanis Club and on the board of the Hunger Task Force. He’s also been involved with numerous charity events and fundraisers through Mid-West Family. He’s true to Minnesota sports teams and tolerates most Wisconsin teams. When it comes to business Cedric loves win win win situations!

Why Does Everyone Choose Google?

By Ben Ross | June 27, 2021

There are a number of search engines available for your use. All are free, and all of them seek to serve the same purpose. There’s Yahoo. Bing. Baidu. DuckDuckGo. Does anyone else remember AskJeeves?And of […]

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Music and Fun

Moon Tunes: Music and Fun in Riverside Park

By Jen O'Brien | June 17, 2021

There’s nothing better than relaxing in Riverside Park on a warm summer night while you soak up the sweet sounds of Moon Tunes. Thursday nights are magical in La Crosse, Wisconsin.

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Party

Country Boom or Bust

By Jen O'Brien | June 3, 2021

Why can’t La Crosse have something like this? Thought Jon Holthaus, while attending a festival in northern Wisconsin and so began the story of Country Boom. This is the festival experience you’ve been waiting for, […]

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OTT

Yes, you can be on TV!

By Cedric Friesen | May 23, 2021

21 Million households are leaving traditional cable companies in 2021 yet TV has never been more accessible to businesses like yours. Let me explain…

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Talk Birdie to Me

By Jean Taylor | May 19, 2021

Every summer we gather for a day on the links for a good cause, The Rock Foundation. It’s a super fun day full of golf, challenges, contests, prizes and bacon! Yup, bacon. Talk Birdie to […]

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Meeting

How To Write a Good Recruitment Ad

By Lori Morton-Lockley | May 11, 2021

I may be dating myself, but when I first started recruiting, it was different! I’d call the local newspaper, tell them what Iwas looking for and they would post it. The post read something like […]

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